Dakota Eldridge


Dakota Eldridge

The Cowboy Way

Dakota Eldridge knows what it means to be a champion. He also knows the commitment it takes to get there. The Elko, Nevada cowboy is young, fit and an inspiring example of living life the cowboy way. Raised on horseback, Dakota’s humble and dedicated approach to the world of professional rodeo has not only won him the title of Wrangler National Finals Rodeo Average Champion, but it has won him the hearts of rodeo fans everywhere. He’s the kind of guy you want to root for.

Above all, Dakota is a horseman. Constantly concerned for his horses’ well-being, he’s quick to put the needs of Rusty, Cruiser and Gypsy well before his own. Rusty, of course, is Dakota’s famous steer wrestling mount that has taken the likes of Dakota and fellow steer wrestler, Luke Branquinho, to victory at the National Finals Rodeo and on the circuit throughout the year. Rusty is a steadfast athlete on which Dakota relies.

Why Platinum

"Before incorporating Platinum Performance into Rusty’s diet, I would unload him out of the trailer after a long haul and he would look tired and worn out. Since feeding Platinum Performance, I have noticed a considerable difference in Rusty’s overall attitude; his eyes are brighter, his coat is shiner, he has more energy, and he is ready to go when I unload him now."

Read more about Dakota in Platinum Magazine

Dakota's Formulas for Success

+ joint
Platinum Performance® CJ
The Equine Wellness & Performance Formula + Complete Joint

Our most potent joint support formula combines a whole-horse wellness formula with comprehensive joint support. Popular with performance horses and senior horses, Platinum Performance® CJ is the only supplement of its kind. Developed in veterinary practice, it provides extensive joint support with ASU, hylauronic acid, cetyl-myristoleate, MSM and glucosamine for joint health. It includes Platinum Performance® Equine to support every part of the horse from digestion, skin & coat, hooves, and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.
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Price starting at $154.00
A Highly Bio-Available Resveratrol Analogue Formula for Horses
This formula is chosen for high performing equine athletes to help maintain normal levels of inflammation and support the horse’s response to oxidative stress and muscle breakdown.
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Price starting at $128.00
Helps Maintain Equine Stomach and Hindgut Health
Platinum Gastric Support® helps maintain healthy gastric acid levels in the stomach, as well as normal intestinal protein levels. This formula is recommended for performance horses, foals experiencing stress from weaning, and any horse prone to gastric health issues.
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Price starting at $99.00
A Daily Probiotic to Maintain Equine Digestive Health
This daily probiotic formula provides both prebiotics and probiotics to support digestion and hindgut health. This formula can be helpful in horses that have difficulty maintaining weight, are susceptible to hindgut issues, or frequently have a loose stool.
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Price starting at $27.00
Advanced Support for Joint Health now with Hyaluronic Acid

Ortho-Chon® Plus contains phytonutrients from Phellodendron and Turmeric that may support the body's natural response to inflammation. Vitamin C is an antioxidant that maintains cell integrity and healthy cartilage.

This product is temporarily out of stock.
Please call a Platinum Advisor at 800-553-2400. We are happy to help.
Let us notify you when Ortho-Chon® Plus is back in stock »
Price starting at $61.00
Supports the Body's Natural Defenses
Immunoglobulins are one of the most important components of a healthy immune system. Platinum Immune Support was designed to support the body's natural defense system.
Price starting at $52.00
Maintains Cell Integrity
Ingredients from nature can offer support for overall health and well-being, including cellular health, which is the basis for a healthy body and mind. Platinum Longevity is a comprehensive blend that contains plant-based ingredients, antioxidants and other important compounds that help support cell integrity, help maintain normal healthy levels of inflammation in the body, and also help support athletic performance.
Price starting at $59.00

This athlete is a sponsored endorsee and actual client.