Dakota Eldridge


Dakota Eldridge

The Cowboy Way

Dakota Eldridge knows what it means to be a champion. He also knows the commitment it takes to get there. The Elko, Nevada cowboy is young, fit and an inspiring example of living life the cowboy way. Raised on horseback, Dakota’s humble and dedicated approach to the world of professional rodeo has not only won him the title of Wrangler National Finals Rodeo Average Champion, but it has won him the hearts of rodeo fans everywhere. He’s the kind of guy you want to root for.

Above all, Dakota is a horseman. Constantly concerned for his horses’ well-being, he’s quick to put the needs of Tiger and Rusty, well before his own. Rusty, of course, is Dakota’s famous steer wrestling mount that has taken the likes of Dakota and fellow steer wrestler, Luke Branquinho, to victory at the National Finals Rodeo and on the circuit throughout the year. Tiger has joined Dakota as his new lead mount after being discovered by his late mother-in-law, revered horsewoman Sally Marvel Freeman. Tiger’s talents in the arena and his special tie to Sally have made him a fast mainstay in Dakota’s program.

Why Platinum

"For me, choosing Platinum was simple. I know what nutrition does for both my horses and myself as athletes. Platinum has been a huge contributor to my horses’ performance and my career. Keeping them healthy, looking after their joints and paying attention to the gut are major factors in my horses’ longevity."

» Read more about Dakota in Platinum Magazine

» Buy all of Dakota Eldridge's formulas here or select individual products below.

Dakota's Formulas for Success

+ joint
Platinum Performance® CJ
The Equine Wellness & Performance Formula + Complete Joint
Our most potent joint support formula combines a whole-horse wellness formula with comprehensive joint support. Popular with performance horses and senior horses, Platinum Performance® CJ was developed in veterinary practice and is the only supplement of its kind to provide extensive joint support with all of the benefits of Platinum Performance® Equine to support every part of the horse from digestion, skin & coat, hooves, and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.
Price starting at $179.00
A Daily Probiotic to Maintain Equine Digestive Health
This daily probiotic formula provides both prebiotics and probiotics to support digestion and hindgut health. This formula can be helpful in horses that have difficulty maintaining weight, are susceptible to hindgut issues, or frequently have a loose stool.
More Details and Ingredients »
Price starting at $37.00
A Healthy Source of Omega-3 Fatty Acids

Rich in omega-3 fatty acids, Healthy Weight supports skin, coat, gastric and muscle health. For horses that need to gain weight, Healthy Weight provides calories in addition to forage. It is made from flax oil, a rich source of omega-3 fatty acids, which makes it a healthy alternative to corn oil. The 1-gallon Healthy Weight now comes in an easy tip-to-measure container made from a material that protects the formula from degradation due to UV light. Administration of the 5-gallon Healthy Weight oil is easier with the Healthy Weight Pump, sold separately.

More Details »See Results »

Price starting at $74.00
A Highly Bio-Available Resveratrol Analogue Formula for Horses

This formula is chosen for high performing equine athletes to help maintain normal levels of inflammation and support the horse’s response to oxidative stress and muscle breakdown.

Price starting at $169.00
Helps Maintain Equine Stomach and Hindgut Health

Platinum Gastric Support® helps maintain a healthy mucosal barrier, healthy gastric acid levels in the stomach, and normal healthy levels of mucosal inflammation. This formula is recommended for performance horses, foals experiencing stress from weaning, and any horse prone to gastric health issues.

Price starting at $132.00

This athlete is a sponsored endorsee and actual client.