Luke Jones

Reined Cow Horse

Luke Jones

NRCHA Million Dollar Rider, 2021 AQHA Sr. Working Cow Horse World Champion and Platinum client since 2021

This small town country boy grew up in Allerton, Iowa on his family’s cattle ranch where riding horses was part of everyday life. He started training horses at a young age and competed throughout high school rodeo on horses he had trained himself. Luke attended North Eastern Oklahoma Community College on a rodeo scholarship and then transferred to Missouri Valley College, where he met his wife Erin, who also competed at the college rodeos. After graduation in 2001, the couple moved back to Allerton where Luke started a career as a full-time horse trainer. Jones Performance Horses was officially founded in 2002 and Luke continues to compete in roping, reining and cow horse events all across the country. When Luke isn’t showing himself, he is coaching his wife, an established Non-Pro, or one of their three boys: Will, Cort and Lane – who all compete in the NRCHA.

Why I Choose Platinum?

“I was drawn to Platinum after seeing how other horses on it had a shiny hair coat and their overall health was amazing! My horses have never looked or felt better now that I’m feeding it. I feel that Platinum is the best supplement I’ve ever fed.”

Lyle's Formulas for Success

Platinum Performance® Equine
The Equine Wellness & Performance Formula

Platinum Performance® Equine was created out of clinical necessity as a comprehensive omega-3 formula to transform equine health at the cellular level. Because of its comprehensive nature, the ingredients work synergistically to support every aspect of health and performance, including joints, muscles, hooves, skin and coat, digestion and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $77.00
+ digestive
Platinum Performance® GI
The Equine Wellness & Performance Formula + Digestive Care

Platinum Performance® GI provides a gastrointestinal-focused approach to total horse health. Equine gut health is not only important for proper digestion but also immune health because an estimated 70-80 percent of the immune system lives in a horse’s gastrointestinal system. This veterinary-developed formula provides omega-3 fatty acids, antioxidants, vitamins, trace minerals, along with Bio-Sponge®, prebiotics, probiotics and glutamine for GI support.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $117.00
A Healthy Source of Omega-3 Fatty Acids

Rich in omega-3 fatty acids, Healthy Weight supports skin, coat, gastric and muscle health. For horses that need to gain weight, Healthy Weight provides calories in addition to forage. It is made from flax oil, a rich source of omega-3 fatty acids, which makes it a healthy alternative to corn oil. The 1-gallon Healthy Weight now comes in an easy tip-to-measure container made from a material that protects the formula from degradation due to UV light. Administration of the 5-gallon Healthy Weight oil is easier with the Healthy Weight Pump, sold separately.

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Price starting at $74.00

This athlete is a sponsored endorsee and actual client.