It Starts Within™

It Starts Within is a celebration of the passion, drive, determination and dedication it takes for a horse and rider team to achieve and exceed goals both in and outside of the arena.

“There've been a lot of special horses in my career. They've given me everything.”

The formula for success starts within.— Clayton Edsall, NRCHA World’s Greatest Horseman,
Platinum Performance client since 2007

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“You can’t give it up. You can’t forget about it. It’s just part of who you are.”

The formula for success starts within.— Laura Graves, Bronze Medalist, Team Dressage, WEG Silver Team & Individual Medalist,
Platinum Performance client since 2016

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“Are you willing to spend the time, not only for yourself, but for your horses?”

The formula for success starts within.— Trevor Brazile, 25-time World Champion Cowboy,
Platinum Performance client since 2007

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“It’s not about the attention or the fame, it’s about loving the sport and loving the horse.”

The formula for success starts within.— Hailey Kinsel, 2-time WPRA World Champion Barrel Racer
Platinum Performance® Client since 2016

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“It’s this innate feeling, or desire or passion to be the best you can be.”

The formula for success starts within.— Lisa Lockhart, 2-time WNFR Average Winner
Platinum Performance® Client since 2006

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“It’s the drive and desire you have in your inner soul to do what you do and want to be successful.”

The formula for success starts within.— Luke Branquinho, 5-time World Champion Steer Wrestler
Platinum Performance® Client since 2000

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“It’s all about feel and confidence. No matter who is beside us and who is pushing us, it starts within you.”

The formula for success starts within.— Shane Hanchey, PRCA World Champion Tie-Down Roper
Platinum Performance® Client since 2011

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It Starts Within

The love and care for our horses starts from a place deep inside of us all. No matter the level of achievement we seek, we have the ability to improve the lives of our horses. Results don’t happen overnight. It takes a passion, a level of dedication, hard work and the right nutrition to reach your goals. For over 20 years, Platinum Performance® has been improving the lives of horses at every level by impacting cellular biology, starting on the inside, through advanced nutrition.

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