It Starts Within™

It Starts Within is a celebration of the passion, drive, determination and dedication it takes for a horse and rider team to achieve and exceed goals both in and outside of the arena.

Dakota Eldridge Hailey Kinsel Lance Johnston Laura Graves Lisa Lockhart Luke Branquinho Lyle Lovett
Morgan Bagnell Nichols Quarter Horses Nick Dowers Shane Hanchey Trevor Brazile Tuf Cooper

“You can’t give it up. You can’t forget about it. It’s just part of who you are.”

The formula for success starts within.— Laura Graves, Bronze Medalist, Team Dressage, WEG Silver Team & Individual Medalist,
Platinum Performance client since 2016

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“Are you willing to spend the time, not only for yourself, but for your horses?”

The formula for success starts within.— Trevor Brazile, 25-time World Champion Cowboy,
Platinum Performance client since 2007

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“It’s not about the attention or the fame, it’s about loving the sport and loving the horse.”

The formula for success starts within.— Hailey Kinsel, 2-time WPRA World Champion Barrel Racer
Platinum Performance® Client since 2016

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“It’s this innate feeling, or desire or passion to be the best you can be.”

The formula for success starts within.— Lisa Lockhart, 2-time WNFR Average Winner
Platinum Performance® Client since 2006

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“It’s the drive and desire you have in your inner soul to do what you do and want to be successful.”

The formula for success starts within.— Luke Branquinho, 5-time World Champion Steer Wrestler
Platinum Performance® Client since 2000

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“It’s all about feel and confidence. No matter who is beside us and who is pushing us, it starts within you.”

The formula for success starts within.— Shane Hanchey, PRCA World Champion Tie-Down Roper
Platinum Performance® Client since 2011

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“There’s got to be a certain amount of gravel in your guts and dirty try to be successful.”

The formula for success starts within.— Nick Dowers, NRCHA Open Snaffle Bit Futurity Champion
Platinum Performance® Client since 2009

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“A horse is willing to give you everything; give you his heart and everything he has.”

The formula for success starts within.— Lance Johnston, NRCHA Million Dollar Rider
Platinum Performance® Client since 2006

“For me, choosing Platinum was simple. I know what nutrition does for both my horses and myself as athletes. Platinum has been a huge contributor to my horses’ performance and my career. Keeping them healthy, looking after their joints and paying attention to the gut are major factors in my horses’ longevity.”

The formula for success starts within.— Dakota Eldridge, PRCA Steer Wrestler, 7-time WNFR Qualifier, 2-time WNFR Average Winner
Platinum Performance® Client since 2015

“To help my horses perform at the professional level that they compete at, I give them Platinum Performance CJ to help support their joints so they can perform day in and day out.”

The formula for success starts within.— Tuf Cooper, 3-time PRCA World Champion Tie-Down Roper & PRCA All Around World Champion​
Platinum Performance® Client since 2009

“After breeding horses for over 35 years, I understand how important proper nutrition is. That’s why I use Platinum Performance. It works at a cellular level, and that makes a lot of sense to me.”

The formula for success starts within.— Lyle Lovett, American Quarter Horse Breeder
Platinum Performance® Client since 2003

“The horse is trusting us to take care for them, the connection that we have with these animals is what makes me love this sport.”

The formula for success starts within.— Morgan Bagnell, Platinum Performance Youth Ambassador
Platinum Performance® Client since 2020

“Platinum is the backbone of our health and nutrition program.”

The formula for success starts within.— Nichols Quarter Horses, Kenny Nichols and Dale Barron's breeding program, home of Frenchmans Fabulous
Platinum Performance® Client since 2007

It Starts Within

The love and care for our horses starts from a place deep inside of us all. No matter the level of achievement we seek, we have the ability to improve the lives of our horses. Results don’t happen overnight. It takes a passion, a level of dedication, hard work and the right nutrition to reach your goals. For over 20 years, Platinum Performance® has been improving the lives of horses at every level by impacting cellular biology, starting on the inside, through advanced nutrition.

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