Our Team

We’re Here to Help You and All the Animals You Love

Platinum Advisor Darci

Platinum Advisor since 2012

How Can We Help You?

Our team is our core. We serve with heart, unwavering dedication to our clients and a dedication to science. Our Advisors can answer your questions and give personal recommendations for you and your horse.

800-553-2400

Quality Assurance Team

Quality means efficacy. Our quality team holds our ingredients, products and manufacturing processes to the highest standards. They don't compromise on the safety, purity and effectiveness of our formulas, ever.

Research & Development Team

Research is at our core. Our Research & Development team members are relentless pursuers of quality ingredients, developing products based on clinical need and sound science.

Clinical Nutrition Team

Platinum Performance® has veterinary clinical nutritionists on staff to provide expert advice regarding your horse's diet and supplementation. This team is led by Meri Stratton-Phelps, DVM, MPVM, DACVIM, (LAIM), DACVN and Emily Smith, MS.

Remembering Our Founder

Platinum Performance® was created out of clinical necessity by Dr. Doug Herthel at Alamo Pintado Equine Medical Center in 1996. A true pioneer in the veterinary profession, Dr. Herthel created a three-prong approach to healing which included stem cell therapy, hyperbaric oxygen and nutrition. Looking to improve both the quality and speed of healing, he developed Platinum Performance® Equine to support his patients after surgery.

Doug Herthel, DVM (1946 – 2018)

Founder of Platinum Performance, Inc.
Alamo Pintado Equine Medical Center, Inc.

Platinum Advisors

Platinum Advisors are highly educated in equine nutrition and will provide scientifically sound nutrition and supplementation recommendations.

800-553-2400

Alyssa

BS Animal Science
Platinum Advisor since 2007

Caitlin

BS Animal Science
Platinum Advisor since 2013

Darci

BS Kinesiology
Platinum Advisor since 2012

Haley

BS Dairy Science
Platinum Advisor since 2014

Heather E.

BS Agricultural Business
Platinum Advisor since 2001

Heather M.

BS Animal Science
Platinum Advisor since 2007

Jenny

BS Biology
Platinum Advisor since 2017

Jessie

BS Agricultural Business
Platinum Advisor since 2009

Jillian

BS Animal Science
Platinum Advisor since 2019

Kelly

BS Animal Science
Platinum Advisor since 2010

Lauren

BS Animal Science
Platinum Advisor since 2005

Lauren E.

BS Animal Science
Platinum Advisor since 2014

Lucca

BS Animal Science
Platinum Advisor since 2015

Noletta

BS Animal Science
Platinum Advisor since 2013

Rachel

BS Animal Science
Platinum Advisor since 2001

Tanya

BS Ag Science & Education
Platinum Advisor since 2012