Our Team

We’re Here to Help You and All the Animals You Love

Platinum Advisor Darci

Platinum Advisor since 2012

How Can We Help You?

Our team is our core. We serve with heart, unwavering dedication to our clients and a dedication to science. Our Advisors can answer your questions and give personal recommendations for you and your horse.

800-553-2400

Quality Assurance Team

Quality means efficacy. Our quality team holds our ingredients, products and manufacturing processes to the highest standards. They don't compromise on the safety, purity and effectiveness of our formulas, ever.

Research & Development Team

Research is at our core. Our Research & Development team members are relentless pursuers of quality ingredients, developing products based on clinical need and sound science.

Clinical Nutritionist

Need expert advice regarding your horse’s diet and supplementation? Our clinical nutritionist, Emily Smith, MS, is available to assist on tough cases.

Remembering Our Founder

Platinum Performance® was founded in 1996 by renowned equine veterinarian and surgeon, Dr. Doug Herthel, with the goal of supporting his patients’ health, performance and recovery. The impact of advanced nutrition is now a part of daily practice, touching horses and riders everywhere.

More About Our Founder

Doug Herthel, DVM (1946 – 2018)

Founder of Platinum Performance, Inc.
Alamo Pintado Equine Medical Center, Inc.

Platinum Advisors

Platinum Advisors are highly educated in equine nutrition and will provide scientifically sound nutrition and supplementation recommendations.

800-553-2400

Adelaide

BS Equine Administration & Business Administration
Platinum Advisor since 2020

Alyssa

BS Animal Science
Platinum Advisor since 2007

Ashley

BS Agricultural Business Management
Platinum Advisor since 2021

Bailey

BS Business & Economics
Platinum Advisor since 2019

Caitlin

BS Animal Science
Platinum Advisor since 2013

Darci

BS Kinesiology
Platinum Advisor since 2012

Haley

BS Dairy Science
Platinum Advisor since 2014

Heather E.

BS Agricultural Business
Platinum Advisor since 2001

Jenny

BS Biology
Platinum Advisor since 2017

Jessie

BS Agricultural Business
Platinum Advisor since 2009

Jillian

BS Animal Science
Platinum Advisor since 2019

Kelly

BS Animal Science
Platinum Advisor since 2010

Lauren

BS Animal Science
Platinum Advisor since 2005

Lauren E.

BS Animal Science
Platinum Advisor since 2014

Lindsey

BS Animal Science
Platinum Advisor since 2008

Lucca

BS Animal Science
Platinum Advisor since 2015

Melissa

BS Animal Science
Platinum Advisor since 2021

Natalie

BS Equine Science
Platinum Advisor since 2021

Noletta

BS Animal Science
Platinum Advisor since 2013

Sophia

BS Animal Science
Platinum Advisor since 2021

Sydney

BS Animal Science
Platinum Advisor since 2021

Tanya

BS Ag Science & Education
Platinum Advisor since 2012