Veterinary Portal
Why Choose Platinum Performance® In Practice?
Take Advantage of What Platinum Performance® Can Add to Your Practice
Redefining Wellness
A whole-horse approach to wellness starts with a strong foundation.
Advancing Sport
Help sport horses reach their full genetic potential and stay at a level of exceptional health and peak performance.
Supporting Outcomes
Advanced nutrition is a powerful clinical tool to support healing and recovery.
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Log in Now“Nutrition can be powerful, no matter what kind of case you are dealing with; it’s a standard of care. Proper nutrition is an important part of practicing good medicine.”Learn More About Our Founder
— Doug Herthel, DVM, Founder, Alamo Pintado Equine Medical Center and Platinum Performance®
Guided By the Research
Get to Know the Research
Accelerating the Impact of Advanced Nutrition in Medicine and Sport
Platinum Performance® has a culture centered on research. We source the highest quality ingredients available, test them extensively for potency and purity, then research both ingredients and finished formulas to ensure our products deliver exceptional results.
See Our Research TimelineIncorporating Nutrition Into Your Practice
Making Advanced Nutrition Simple and Effective
While advanced nutrition can have profound results in your patients, integrating it into your daily practice is simple.
Step 1Choose a Foundation Formula
Platinum Performance® Equine, Platinum Performance® GI or Platinum Performance® CJ are often all a horse needs to support overall wellness.
Step 2Bring In Targeted Support Formulas
If a horse has more specific needs from allergies to digestive concerns and metabolic disorders, we have specially-designed support formulas to help.
“There are very few companies that I can stand behind and know that the research and the quality control are there. I feel really comfortable recommending Platinum.”
— Leslie Easterwood, DVM, Texas A&M University
Serving Your Clients and Building Your Practice With Direct Dispense®
Direct Dispense® is a flexible program that makes it simple for your clients to comply with your nutritional recommendations and offers great profitability for your practice.
Easy Ordering
You recommend Platinum Performance® formulas to your clients, then have them call us directly.
No Hassle
We handle fulfillment, billing and shipping with no strings or charges for you to participate.
Practice Benefits
Your clients experience our exceptional service and fast shipping while you receive a detailed monthly report.
Serving Your Clients and Building Your Practice With Direct Dispense®
Are you a part of Direct Dispense®? Direct Dispense® is a flexible program that makes it simple for your clients to comply with your nutritional recommendations and offers great profitability for your practice. Join thousands of veterinarians in realizing the benefits of Direct Dispense®.
Easy Ordering
You recommend Platinum Performance® formulas to your clients, then have them call us directly.
No Hassle
We handle fulfillment, billing and shipping with no strings or charges for you to participate.
Practice Benefits
Your clients experience our exceptional service and fast shipping while you receive a monthly report detailing client order and your earnings, totaling 20% of each order’s gross value.
See Results First-Hand
Request a complimentary in-practice trial while we help guide you in choosing the right formulas for the case.
Call 866-553-2400
See Results First-Hand
Curious about a formula you have yet to try? Request a complimentary in-practice trial.
Call 866-553-2400
What Your Colleagues Are Saying
Dr. Katie Prince
Canyon Large Animal Clinic
“The horses on Platinum look better, they feel better, and to be honest I have less problems with them.”
Dr. Jeff Foland
Weatherford Equine Medical Center
“Platinum is the gold standard- outstanding company with very high quality products.”
Dr. Jennifer Boeche
Diamond J Veterinary Services
“Platinum products have proven results, they stand behind their products and they do what they’re supposed to do.”
Dr. Garth Lamb
Desert Pines Equine Medical & Surgical Center
“We see changes in hair coat, weight, and overall, becoming a healthy looking animal on Platinum.”
Dr. Kelsey Sapp
Equine Medical Associates
“Platinum has a ton of research. I feel really comfortable with their products and I know they work.”
Dr. Reese Hand
Equine Sports Medicine & Surgery
“Using Platinum Performance Wellness, I’ve had it change a horse when nothing else would.”
Dr. Bill Rhoads
Premier Veterinary Services
“I have faith that it helps the longevity of the horse, the joint, muscle tissue and connective tissues as well.”
Dr. Tim Ober
Team USA Show Jumping Veterinarian
“Platinum helps buffer the effects of stresses on performance horses. That’s how we use it in our practice on a very regular basis.”
Dr. Mark Silverman
Sporthorse Veterinary Services
“Platinum is the only nutraceutical I stock. I trust that it is what it says it is, it’s fresh, and the horses do great on it.”