Veterinary Portal

Every Case, Every Time

Advanced Nutrition in Your Practice

Why Choose Platinum Performance® In Practice?

Take Advantage of What Platinum Performance® Can Add to Your Practice

Redefining Wellness

A whole-horse approach to wellness starts with a strong foundation.

Advancing Sport

Help sport horses reach their full genetic potential and stay at a level of exceptional health and peak performance.

Supporting Outcomes

Advanced nutrition is a powerful clinical tool to support healing and recovery.

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“Nutrition can be powerful, no matter what kind of case you are dealing with; it’s a standard of care. Proper nutrition is an important part of practicing good medicine.”
— Doug Herthel, DVM, Founder, Alamo Pintado Equine Medical Center and Platinum Performance®
Learn More About Our Founder
Vet checking horse's knee

New This Season

PlatinumVET™ Reproductive Care

Designed for mares and stallions with fertility difficulties.

Available Exclusively with a Veterinarian's Recommendation

Learn More

Incorporating Nutrition Into Your Practice

Making Advanced Nutrition Simple and Effective

While advanced nutrition can have profound results in your patients, integrating it into your daily practice is simple.

Step 1Choose a Foundation Formula

Platinum Performance® Equine, Platinum Performance® GI or Platinum Performance® CJ are often all a horse needs to support overall wellness.

Step 2Bring In Targeted Support Formulas

If a horse has more specific needs from allergies to digestive concerns and metabolic disorders, we have specially-designed support formulas to help.

“There are very few companies that I can stand behind and know that the research and the quality control are there. I feel really comfortable recommending Platinum.”
— Leslie Easterwood, DVM, Texas A&M University

Serving Your Clients and Building Your Practice With Direct Dispense®

Direct Dispense® is a flexible program that makes it simple for your clients to comply with your nutritional recommendations and offers great profitability for your practice.

Easy Ordering

You recommend Platinum Performance® formulas to your clients, then have them call us directly.

No Hassle

We handle fulfillment, billing and shipping with no strings or charges for you to participate.

Practice Benefits

Your clients experience our exceptional service and fast shipping while you receive a detailed monthly report.

Serving Your Clients and Building Your Practice With Direct Dispense®

Are you a part of Direct Dispense®? Direct Dispense® is a flexible program that makes it simple for your clients to comply with your nutritional recommendations and offers great profitability for your practice. Join thousands of veterinarians in realizing the benefits of Direct Dispense®.

Easy Ordering

You recommend Platinum Performance® formulas to your clients, then have them call us directly.

No Hassle

We handle fulfillment, billing and shipping with no strings or charges for you to participate.

Practice Benefits

Your clients experience our exceptional service and fast shipping while you receive a monthly report detailing client order and your earnings, totaling 20% of each order’s gross value.

See Results First-Hand

Request a complimentary in-practice trial while we help guide you in choosing the right formulas for the case.
Call 866-553-2400

Request a Trial

See Results First-Hand

Curious about a formula you have yet to try? Request a complimentary in-practice trial.
Call 866-553-2400

Request a Trial

What Your Colleagues Are Saying

Dr. Katie Prince

Canyon Large Animal Clinic

“The horses on Platinum look better, they feel better, and to be honest I have less problems with them.”

Dr. Jeff Foland

Weatherford Equine Medical Center

“Platinum is the gold standard- outstanding company with very high quality products.”

Dr. Jennifer Boeche

Diamond J Veterinary Services

“Platinum products have proven results, they stand behind their products and they do what they’re supposed to do.”

Dr. Garth Lamb

Desert Pines Equine Medical & Surgical Center

“We see changes in hair coat, weight, and overall, becoming a healthy looking animal on Platinum.”

Dr. Kelsey Sapp

Equine Medical Associates

“Platinum has a ton of research. I feel really comfortable with their products and I know they work.”

Dr. Reese Hand

Equine Sports Medicine & Surgery

“Using Platinum Performance Wellness, I’ve had it change a horse when nothing else would.”

Dr. Bill Rhoads

Premier Veterinary Services

“I have faith that it helps the longevity of the horse, the joint, muscle tissue and connective tissues as well.”

Dr. Tim Ober

Team USA Show Jumping Veterinarian

“Platinum helps buffer the effects of stresses on performance horses. That’s how we use it in our practice on a very regular basis.”

Dr. Mark Silverman

Sporthorse Veterinary Services

“Platinum is the only nutraceutical I stock. I trust that it is what it says it is, it’s fresh, and the horses do great on it.”