From day one we have known exactly who we are, what matters to us and the defining values that have always and will always guide us. It’s not about us, it’s about you and the animals you serve.
You, your patients and your clients. You’re our “why.” You are why we always strive to be better; you’re our greatest motivation and largest responsibility.
We do things right, we hold you in the highest regard and we always choose safety and efficacy first.
We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward.
Our team is our core. We serve our clients with heart, unwavering commitment and a dedication to science.
The Platinum Advisors are highly educated in equine nutrition and, of equal importance, they’re horse owners and athletes themselves. They’ll give you their all every time.
Everything we do must be scientifically and medically sound. Our veterinary advisors help ensure that the service we provide, formulas we develop and literature we publish are impactful and accurate.
We push hard to research new ingredients, seek out the highest quality sources, test new formulas and operate several research studies and feeding trials at any given time.
“How do we keep these amazing athletes going long past when most equine athletes’ careers are over? It's critical to look at both nutrition and shoeing. Those are the two areas where you can make the biggest difference in prolonging their athletic career. These are achievable things that we can do for these athletes.”See More Results
— Kent Allen, DVM, Virginia Equine Imaging