Veterinary Portal

Our Story

The Values & Culture That Define Us

Who We Are

From day one we have known exactly who we are, what matters to us and the defining values that have always and will always guide us. It’s not about us, it’s about you and the animals you serve.

Our Clients

You, your patients and your clients. You’re our “why.” You are why we always strive to be better; you’re our greatest motivation and largest responsibility.

Our Promise

We do things right, we hold you in the highest regard and we always choose safety and efficacy first.

Our Future

We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward.

Founded in
Veterinary Practice

Since day one, we have been fully committed to accelerating the impact of advanced nutrition in medicine and sport. We believe that nutrition belongs in the hands of the equine veterinarian.

Our Team

Our team is our core. We serve our clients with heart, unwavering commitment and a dedication to science.

Platinum Advisor Team

The Platinum Advisors are highly educated in equine nutrition and, of equal importance, they’re horse owners and athletes themselves. They’ll give you their all every time.

Learn more about our Advisors »

Veterinary Advisory Team

Everything we do must be scientifically and medically sound. Our veterinary advisors help ensure that the service we provide, formulas we develop and literature we publish are impactful and accurate.

Learn more about what veterinarians are saying about us »

Research & Development Team

We push hard to research new ingredients, seek out the highest quality sources, test new formulas and operate several research studies and feeding trials at any given time.

Learn about our culture of research »

The Future of Animal Health & Wellness

Platinum Performance® and Zoetis Inc. Join Forces to Redefine Nutrition and Wellness

Learn more
“How do we keep these amazing athletes going long past when most equine athletes’ careers are over? It's critical to look at both nutrition and shoeing. Those are the two areas where you can make the biggest difference in prolonging their athletic career. These are achievable things that we can do for these athletes.”
— Kent Allen, DVM, Virginia Equine Imaging
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We’re Here to Help

We're Here to Help.

Call a Platinum Advisor for help choosing the right formula for your horse. From total body wellness to all levels of performance, our targeted nutrients deliver results.