Rhen Richard

Rodeo, Team Roping

Rhen Richard

“I was first introduced to Platinum by my family, we used to have racehorses and we had great results with the Platinum Power. I’ve seen what it did to our horses first-hand before I was ever sponsored, the horses on Platinum just always caught my eye because they looked so good. Now I’ve found so many different uses for all the different Platinum products that I just wouldn’t ever go any other way. The Platinum CJ has helped in so many ways, it’s hard to pick the little things out because it does so much. My horses’ coats have bloomed and it has helped my good horse Midnight fill out.”
— Rhen Richard, 4-time WNFR Qualifier in Team Roping and Tie-Down Roping

This 2008 PRCA Rookie of the Year is a true all-around cowboy who started his career winning the Rookie title as a heeler in the team roping and then switched ends to qualify for the WNFR in the heading and the tie-down roping. Rhen has been rodeoing with the top 20 cowboys for close to 15 years now and to say he has worked hard to get to where he’s at would be an understatement. Rhen explains, “In 2008, my rookie year, I nearly qualified for the NFR. The next year, I finished in the top twenty. I finished on the bubble again and again and again. I rodeoed for more than ten years before I finally made it to Vegas.” Now that he has found his place in the top 15, he seems to fit in quite well with over $260,000 in earnings at the WNFR over the past 4 qualifications. We look forward to seeing what the future has in store for Rhen and his two horses, Midnight and Beets.

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Rhen's Formulas for Success

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Platinum Performance® CJ
The Equine Wellness & Performance Formula + Complete Joint
Our most potent joint support formula combines a whole-horse wellness formula with comprehensive joint support. Popular with performance horses and senior horses, Platinum Performance® CJ was developed in veterinary practice and is the only supplement of its kind to provide extensive joint support with all of the benefits of Platinum Performance® Equine to support every part of the horse from digestion, skin & coat, hooves, and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.
Price starting at $179.00
A Natural Antioxidant for Horses

Vitamin E works as an antioxidant, helping to support cell activity and protects cell membranes from free radicals. It is often used to help performance horses that experience temporary muscle soreness.

Price starting at $73.00
A Highly Bio-Available Resveratrol Analogue Formula for Horses

This formula is chosen for high performing equine athletes to help maintain normal levels of inflammation and support the horse’s response to oxidative stress and muscle breakdown.

Price starting at $169.00
A Healthy Source of Omega-3 Fatty Acids

Rich in omega-3 fatty acids, Healthy Weight supports skin, coat, gastric and muscle health. For horses that need to gain weight, Healthy Weight provides calories in addition to forage. It is made from flax oil, a rich source of omega-3 fatty acids, which makes it a healthy alternative to corn oil. The 1-gallon Healthy Weight now comes in an easy tip-to-measure container made from a material that protects the formula from degradation due to UV light. Administration of the 5-gallon Healthy Weight oil is easier with the Healthy Weight Pump, sold separately.

More Details »See Results »

Price starting at $74.00
Supports Healthy Equine Gastrointestinal Function
Bio-Sponge® is an equine health supplement designed to help support healthy gastrointestinal function in foals and adult horses.
More Details » When to Use Bio-Sponge » See Results »
Price starting at $42.00
For Equine Athletic Performance Recovery

This potent formula helps maintain muscle strength, and supports performance stamina and recovery from soreness and fatigue by providing amino acids and powerful antioxidants. Platinum Renew® supports horses’ recovery after exercise and should be given within one hour after exertion. Also available as Platinum Renew® Paste, convenient for pre- and post-performance and 2 times as potent as the powder.

Price starting at $99.00
High Performance Equine Athlete Formula

The ultimate in athletic support formulas, Platinum Power® is a combination of four premium performance formulas. Beta Lip-Ox® supports ATP production for cellular energy. Hemo-Flo® helps support healthy blood pressure and proper blood flow during exercise, which is important for the athletic horse. Myo-Vet® supports lean muscle mass. Platinum BCAA combines branched chain amino acids to help maintain muscle tone.

Price starting at $199.00

This athlete is a sponsored endorsee and actual client.