Western Riding

Nourish Your Passion

Western Sports & Riders

Read the stories of Platinum team athletes and top events in the sports of barrel racing, cutting, reining, rodeo, reined cow horse, mounted shooting, roping and team roping.

Barrel Racing

Britany Diaz

2-time WNFR Barrel Racer
Platinum Performance client since 2010

“The best thing about Platinum is that even though Rootie is a picky eater, she loves it. Now I give Platinum to all my horses because I am such a believer and because Platinum stands behind their product, in fact they GUARANTEE results.”

Platinum Performance® CJ, Platinum Longevity® Syringe

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Hailey Kinsel

4-time WPRA World Champion Barrel Racer, Champion of RFD-TVs The American, WNFR Arena Record Holder
Platinum Performance client since 2016

“When it comes to Equine Nutrition, Platinum Performance Products help my horses look and feel their very best.”

Platinum Performance® CJ, Platinum Longevity®, Healthy Weight

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Jessie Telford

WPRA Barrel Racer, 2-Time WNFR Barrel Racer
Platinum Performance client since 2006

“I love the simplicity of Platinum, being able to feed the same supplements to broodmares, babies, futurity horses, and those extra tough rodeo horses! My Platinum of choice is Platinum Performance CJ with the Healthy Weight oil.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Balance®, Platinum Hoof Support, Healthy Weight Oil

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Katie Pascoe

WPRA Barrel Racer
Platinum Performance Client since 2009

“I only like to use the best of the best, and based on my research and after speaking to my vets and trainers, it was clear that Platinum was the best option.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Balance®, Osteon®

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Lisa Lockhart

16-time WNFR Qualifier, 2-time WNFR Average Winner
Platinum Performance client since 2006

“Feeding a product like Platinum CJ is essential for my horses' athletic performance, their joints, digestive health, bones and tendons. I am a firm believer that I am providing my horses with everything they need.”

Platinum Performance® CJ, Osteon®, Platinum Longevity®, Healthy Weight, Platinum Power®

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Mary Walker

World Champion Barrel Racer
Platinum Performance client since 2010

“Latte has been such a blessing to me. Taking great care of him is my first priority and that includes giving him Platinum Performance CJ, Myo-Vet and Vitamin E with his feed every day.”

Platinum Performance® CJ, Platinum Longevity®, Hemo-Flo®, Myo-Vet®, Platinum Gastric Support®, Platinum Skin & Allergy

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Taylor Hanchey

4-Time WNFR Qualifier in Barrel Racing and Breakaway Roping
Platinum Performance client since 2013

“From my babies that I’m raising to my rodeo horses, I want every advantage I can get. Platinum CJ is my advantage! And I love using the bio sponge on all my babies. I have fewer sick babies because of adding bio sponge to my foal’s regimen.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Gastric Support, Hemo-Flo®, Osteon®, Bio-Sponge®

Buy All of Taylor's Formulas »

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Trula Churchill

WPRA Barrel Racer and NFR Qualifier
Platinum Performance client since 2005

“I use Platinum Performance CJ because it is one complete wellness and joint supplement that is veterinarian tested and approved. My horses look, feel, and perform great as a result.”

Platinum Performance® CJ, Platinum Gastric Support®

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Cutting

Boyd Rice

NCHA Super Stakes Champion
Platinum Performance client since 2007

“I saw some horses before they were put on it. After Platinum, they looked like a million bucks. That's how I got on it. I want to do everything at the top level. Platinum helps me get my horses there. Results. That's why I feed it.”

Platinum Performance® CJ, Platinum Hoof Support, Platinum Refresh®

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Grant Setnicka

NCHA Riders Hall of Fame, 6-time Open Futurity Finalist
Platinum Performance client since 2014

“I choose Platinum Performance for one reason- peace of mind. With Platinum, equine athletes get everything they need to perform at the highest level day in and day out.”

Platinum Performance® Equine

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Lindy Burch

NCHA Hall of Fame, NCHA Open Futurity Champion
Platinum Performance client since 1996

“My horses always look and feel great, and I'm confident Platinum plays a huge part in keeping her physically fit and in optimum condition to always perform at her best.”

Platinum Performance® Equine, Platinum Performance® CJ, Platinum Skin & Allergy, Bio-Sponge Syringe

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Morgan Cromer

NCHA Riders Hall of Fame
Platinum Performance client since 2014

“The longevity and future of these horses is what’s most important to me, my sport and my business. That's why I use Platinum.”

Platinum Performance® Equine, Platinum Performance® CJ, Platinum Skin & Allergy, Platinum Immune Support

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Russ & Janet Westfall

NCHA Riders Hall of Fame
Platinum Performance client since 2005

“I had heard it said a long time ago that luck is nothing more than having preparation and opportunity come together. If you're prepared when you get to the horse show and your horses feel good and they're working good, the chances are more in your favor.”

Platinum Performance® Equine, Platinum Performance® CJ

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Tarin Rice

NCHA Open Futurity Champion
Platinum Performance client since 2007

“We like using Platinum to keep our horses looking great and feeling their best. We've had great results. The horses seem to respond very well to every Platinum product.”

Platinum Performance® CJ, Platinum Gastric Support®

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Tatum Rice

NCHA Hall Of Fame Inductee
Platinum Performance Client since 2011

“Every year we start our futurity horses on Platinum and I'm always amazed how good they look and feel. The horses love it and will eat it straight from your hands.”

Platinum Performance® CJ, Platinum Gastric Support®, Osteon®

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Mounted Shooting

Annie Bianco-Ellett

CMSA Mounted Shooting Champion
Platinum Performance client since 2004

“Costa is a very special horse, and he gets better treatment than me. It’s all in the way you take care of them and their maintenance. And that’s where the Platinum has been a Godsend for him.
rdquo;

Platinum Performance® CJ, Platinum Power®, Platinum Gastric Support

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Kenda Lenseigne

CMSA World and National Champion
Platinum Performance client since 2011

“Proper nutrition promotes longevity in my horses. At a time when health and soundness are vital to our continued success, I rely on the complete support in Platinum Performance CJ to fuel my athlete to shoot to the top.”

Platinum Performance® CJ, Platinum Performance® Equine, Platinum Gastric Support®,Vitamin E

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Reined Cow Horse

Boyd Rice

NCHA Super Stakes Champion
Platinum Performance client since 2007

“I saw some horses before they were put on it. After Platinum, they looked like a million bucks. That's how I got on it. I want to do everything at the top level. Platinum helps me get my horses there. Results. That's why I feed it.”

Platinum Performance® CJ, Platinum Hoof Support, Platinum Refresh®

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Chris Dawson

2016 AQHA Jr. Working Cow Horse Reserve World Championship
Platinum Performance Client since 2012

“I like the nutritional benefits Platinum affords my show horses and the fact that every horse in the barn loves it.”

Platinum Performance® CJ, Platinum Performance® Equine

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Erin Taormino

2014 NRCHA Snaffle Bit Futurity Level 1 Open Champion
Platinum Performance client since 2008

“With so many variables out of my control, I need to have confidence in my training and nutritional program when I walk into the arena. Platinum Performance products are a vital part of that program.”

Platinum Performance® CJ, Healthy Weight, Platinum Longevity®

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Jake Telford

NRCHA World Champion and Million Dollar Rider
Platinum Performance client since 2006

“I had fed several different supplements and after using and experimenting with Platinum Performance for over a year we found it to be the best. It was the easiest, most convenient and best supplement that we had used by far.”

Platinum Performance® Equine, Platinum Performance® CJ

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Lee Deacon

Lee Deacon

2022 NRCHA Open Snaffle Bit Futurity Champion
Platinum Performance client since 2019

“Our horses look and feel their best when they are on the Platinum Program. We have tried many different feed regimens through the years and nothing compares to how our horses perform on Platinum.”

Platinum Performance® GI, Platinum Performance® CJ, Platinum Electrolyte, Vitamin E

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Luke Jones

NRCHA Million Dollar Rider, 2021 AQHA Sr. Working Cow Horse World Champion
Platinum Performance client since 2001

“I was drawn to Platinum after seeing how other horses on it had a shiny hair coat and their overall health was amazing! My horses have never looked or felt better now that I’m feeding it. I feel that Platinum is the best supplement I’ve ever fed.”

Platinum Performance® Equine, Platinum Performance® GI, Healthy Weight

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Nick Dowers

NRCHA Snaffle Bit Futurity Champion
Platinum Performance client since 2009

“My horse’s nutrition is very important to me. To keep your horse strong and sound, you have to be on the right program…for me, that’s Platinum.”

Platinum Performance® CJ, Platinum Gastric Support®

Buy All of Nick’s Formulas »

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Sarah Dawson

2016NRCHA Intermediate Open Futurity Champion
Platinum Performance Client since 2013

“Our belief that a strong foundation is key to developing our horses doesn’t just mean a strong training foundation. Health and wellness are essential to the foundation of our horses' ability to perform, and Platinum Performance helps to ensure that.”

Platinum Performance® CJ, Platinum Performance® Equine

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Todd Bergen

NRHA and NRCHA Million Dollar Rider
Platinum Performance client since 2007

“I think a joint supplement is important for these horses because we put so much stress on their joints, and I'm very happy with Platinum.”

Platinum Performance® CJ, Platinum Skin & Allergy

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Reining

Adam Hendrickson

NRHA Open Futurity Finalist
Platinum Performance® Client since 2007

“I use Platinum to allow my horses to perform at their full potential. It is a great feeling to know that your horses are feeling and looking their very best, so I can perform at mine.”

Platinum Performance® CJ, Platinum Performance® Equine, Healthy Weight, Platinum Gastric Support®, Platinum Balance®

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Bud Lyon

AQHA, APHA and NSBA multiple Ranch Riding World Champion, NRCHA and NRHA Open Derby & Futurity Finalist, and NRBC L2 Open Co-Champion
Platinum Performance client since 2009

“In order to cultivate the optimal performance from my horses, I give them the optimum in nutrition, and that's why I choose Platinum Performance”

Platinum Performance® GI, Platinum Performance® CJ

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Jim Anderson

Wild Card Winner & Road to the Horse 2014 World Champion
Platinum Performance client since 2013

“It has been excellent for Maverick. It has been a busy year and he has stayed sound and healthy through it all. I now have Smokey and all my horses on Platinum Performance!”

Platinum Performance® Equine

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Jordan Larson

NRHA Derby and Futurity Champion
Platinum Performance client since 2008

“Since my horses have been on Platinum, their hair coats are shinier, they maintain their weight, and they perform and recover better.”

Platinum Performance® CJ, Osteon®, Healthy Weight

Buy All of Jordan’s Formulas »

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Lyle Lovett

American Quarter Horse Breeder, 4-Time Grammy Award-Winning Recording Artist
Platinum Performance client since 2005

“After breeding horses for over 35 years, I understand how important proper nutrition is. That’s why I use Platinum Performance. It works at a cellular level, and that makes a lot of sense to me.”

Platinum Performance® Equine, Platinum Performance® CJ

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Ryan Rushing

NRHA Futurity L1 Champion, Level 2 Open NRBC Champion, NRHA Derby Open Finalist
Platinum Performance client since 2011

“Every horse in my barn is fed Platinum Performance® GI to promote a healthy gut and a healthy horse overall. I have noticed a significant difference in the weight my horses have been able to maintain, the shine of the hair coat and overall health and attitude since feeding GI.”

Platinum Performance® GI, Platinum Skin & Allergy, Healthy Weight

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Tanya Jenkins

NRBC Intermediate Open Champion
Platinum Performance Client since 2005

“Since I have been using Platinum Performance, my horses have never looked or felt better. It is really important to me as a trainer, owner and breeder to maximize my horses' potential and wellbeing, and with Platinum I get that in all my horses.”

Healthy Weight

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Todd Bergen

NRHA and NRCHA Million Dollar Rider
Platinum Performance client since 2007

“I think a joint supplement is important for these horses because we put so much stress on their joints, and I'm very happy with Platinum.”

Platinum Performance® CJ, Platinum Skin & Allergy

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Rodeo

Bear Pascoe

PRCA Steer Wrestler, Super Bowl XLVI Champion
Platinum Performance client since 2010

“My horse, Scotch, is a little bit older, so it is important for me to ensure he is receiving the highest quality products to keep him feeling good and performing well, which is why I rely on Platinum.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Balance®

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Bobby Mote

4-Time World Champion Bareback Rider
Platinum Performance Client since 2013

“I saw what Platinum did for other people’s horses before I ever started using it. Then, when I started giving it to my own horses, we saw results immediately. I was sold.”

Platinum Performance® CJ, Platinum Bar EQ,

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Dakota Eldridge

9-time WNFR Qualifier in the Steer Wrestling, 2-time WNFR Average Champion
Platinum Performance client since 2015

“For me, choosing Platinum was simple. I know what nutrition does for both my horses and myself as athletes. Platinum has been a huge contributor to my horses’ performance and my career. Keeping them healthy, looking after their joints and paying attention to the gut are major factors in my horses’ longevity.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Gastric Support®, Platinum Balance®, Healthy Weight

Buy All of Dakota’s Formulas »

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Jessie Telford

WPRA Barrel Racer, 2-Time WNFR Barrel Racer
Platinum Performance client since 2006

“I love the simplicity of Platinum, being able to feed the same supplements to broodmares, babies, futurity horses, and those extra tough rodeo horses! My Platinum of choice is Platinum Performance CJ with the Healthy Weight oil.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Balance®, Platinum Hoof Support, Healthy Weight Oil

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Luke Branquinho

5-time World Champion Steer Wrestler
Platinum Performance client since 2000

“I've been fortunate in my career, I've been able to get on some great horses. All of the horses I have are on the Platinum products.”

Platinum Performance® CJ, Platinum Renew®, Healthy Weight

Buy All of Luke’s Formulas »

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Madison MacDonald-Thomas

10-Time NFR Trick Rider, 5-Time PRCA Act of the Year nominee
Platinum Performance client since 2021

“Platinum was the first thing that the vets put my horse Numby on when he got Potomac Fever and we almost lost him. We were diligent with it, and it was wild to see his coat and his health come back. Truthfully, he looks better than he ever has. I haven’t seen his coat and coloring get this much black in it for over 10 years, but since getting him on the Platinum, he looks amazing.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Renew®, Platinum Power®

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Rhen Richard

6-Time WNFR Qualifier in Team Roping and Tie-Down Roping
Platinum Performance client since 2019

“I’ve seen what Platinum did to our horses first-hand before I was ever sponsored, the horses on Platinum just always caught my eye because they looked so good.”

Platinum Performance® CJ, Vitamin E, Platinum Longevity®, Healthy Weight, Bio-Sponge®, Platinum Renew®, Platinum Power®

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Shane Hanchey

PRCA World Champion Tie-Down Roper
Platinum Performance client since 2011

“The reason my horses and I choose Platinum Performance is pretty simple. It's the best horse supplement in the game period. Platinum CJ is the best joint supplement on the market, and it’s imperative my horses have the best joint support possible. It’s an easy choice.”

Platinum Performance® CJ, Platinum Renew®, Platinum Longevity®, Platinum Gastric Support®

Buy All of Shane's Formulas »

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Tuf Cooper

Tuf Cooper

3-time PRCA World Champion Tie-Down Roper, PRCA All Around World Champion​
Platinum Performance client since 2009

“To help my horses perform at the professional level that they compete at, I give them Platinum Performance CJ to help support their joints so they can perform day in and day out.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Balance®

Buy All of Tuf's Formulas »

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Roping and Team Roping

Rhen Richard

6-Time WNFR Qualifier in Team Roping and Tie-Down Roping
Platinum Performance client since 2019

“I’ve seen what Platinum did to our horses first-hand before I was ever sponsored, the horses on Platinum just always caught my eye because they looked so good.”

Platinum Performance® CJ, Vitamin E, Platinum Longevity®, Healthy Weight, Bio-Sponge®, Platinum Renew®, Platinum Power®

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Taylor Hanchey

4-Time WNFR Qualifier in Barrel Racing and Breakaway Roping
Platinum Performance client since 2013

“From my babies that I’m raising to my rodeo horses, I want every advantage I can get. Platinum CJ is my advantage! And I love using the bio sponge on all my babies. I have fewer sick babies because of adding bio sponge to my foal’s regimen.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Gastric Support, Hemo-Flo®, Osteon®, Bio-Sponge®

Buy All of Taylor's Formulas »

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