It Starts Within™ is a celebration of the passion, drive, determination and dedication it takes for a horse and rider team to achieve and exceed goals both in and outside of the arena.
“The bottom line is, when you are trying to be the very best, every little thing matters. We owe it to ourselves and our horses to not overlook even the smallest detail.”
Trevor Brazile25-time PRCA World Champion, 6-time Hall of Fame Inductee, Including the Coveted ProRodeo Hall of Fame
Platinum Performance client since 2007
He’s been coined “The King of the Cowboys.” Known for his horsemanship and ability to thrive under pressure, Trevor Brazile is a 25-time World Champion. He owns titles in Team Roping, Tie-Down Roping, and Steer Roping, in addition to a record 14 All-Around World Championships for this 31-time Wrangler National Finals Rodeo Qualifier. This modern-day rodeo legend is, without question, the most accomplished rodeo cowboy of all time.
Results don’t happen overnight. It takes a passion, a level of dedication, hard work and the right nutrition to reach your goals. For over 20 years, Platinum Performance® has been improving the lives of horses at every level by impacting health, from the inside, through advanced nutrition. No matter the level of achievement we seek, the love and care for our horses starts from a place deep inside of us all.