Whole-Horse Health in One Bucket

Choose the Right Equine Nutrition Formula for Your Horse

See All Products
equine nutrition

Platinum PAKs

Make Supplementing Simple

Personalized Platinum PAKs® are a convenient way to provide horse supplements in daily doses. Custom PAKs can be created with the horse vitamins, trace minerals, antioxidants, or additional hoof and joint support that your horse needs. Some PAKs include complimentary Platinum Colic Coverage™ for peace of mind.

Learn More

Platinum Team Riders

  • Nick Dowers

    NRCHA Snaffle Bit Futurity Champion
    Platinum Performance client since 2009

    “My horse’s nutrition is very important to me. To keep your horse strong and sound, you have to be on the right program…for me, that’s Platinum.”

  • Caroline Martin

    2018 USEA Lady Rider of the Year
    Platinum Performance client since 2016

    “Because of Platinum, I have my upper level horses back in top form ready to take on the season. Because of that, I feel comfortable that all of my horses from my young ones to my seasoned partners will be in top shape throughout the year.”

  • Tarin Rice

    NCHA Open Futurity Champion
    Platinum Performance client since 2007

    “We like using Platinum to keep our horses looking great and feeling their best. We've had great results. The horses seem to respond very well to every Platinum product.”

See More Results
equine nutrition

Ride More. Worry Less.

With Platinum Colic Coverage™

Complimentary Reimbursement for Colic Surgery up to $10,000

  • No Age Limit for Horses
  • All Types of Colic Surgery Covered
  • Compatible with Equine Insurance
  • Order in Buckets or Platinum PAKs
Enroll Today
  • Platinum Skin & Allergy

    With the ubiquitous nature of allergens, maintaining a healthy immune system is a critical factor for horses prone to seasonal allergies. Platinum Skin & Allergy provides immune-supporting nutrients including omega-3 fatty acids from DHA, thymus protein complex and Quercetin.

    Learn More
  • Equine Sugar Rush

    Equine veterinarians are seeing an uptick in metabolic-related issues. In the vast majority of horses, metabolic issues are often treatable with the right nutrition, exercise and veterinary care.

    Read Article
equine nutrition

The Future of Animal Health & Wellness

Platinum Performance® and Zoetis Inc. Join Forces to Redefine Nutrition and Wellness

Expand Copy

Aug. 14, 2019

Today we are announcing that Platinum Performance has officially joined forces with Zoetis Inc., the largest animal health company in the world. This will allow us to increase our research and development activities and expand our leadership in nutrition-focused animal health globally.

Perhaps most excitingly, this relationship connects the world-class laboratory diagnostics capabilities of Zoetis with Platinum Performance. This connection will enable us to further develop our vision for the field of scientific wellness, a new frontier in veterinary medicine and animal health, resulting in improved levels of disease and injury prediction, prevention, and more targeted and timely treatment.

Platinum Performance will continue to operate as a distinct business and brand. We will continue to support you from our Buellton, CA, headquarters and your experience with our team will be unchanged. My team and I will lead Platinum Performance the same way we have for over 20 years, into this exciting new frontier in how we care for our beloved horses and pets.

We greatly appreciate your support in the growth and evolution of Platinum Performance and we look forward to continuing to serve you.


Mark Herthel
President and Co-founder