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Gaining an Edge with the Power of Nutrition for Horses
The Wrangler National Finals Rodeo brings the nation’s most elite rodeo contestants together to the famed Thomas & Mack arena in Las Vegas. The top 15 competitors in each rodeo event qualify based on money they have won throughout the pro-rodeo season. The event consists of 10 grueling days where athletes compete for the coveted gold buckle championships in each event and $11.5 million in prize money. In order to keep their horses at the top of their sport, Platinum athletes recognize the importance of advanced nutrition. Their horses have to feel their best from the inside out to perform on rodeo’s biggest stage.
All of Platinum’s 2025 WNFR athletes choose Platinum Performance® CJ for their horses as it’s the only supplement of its kind to provide all the daily wellness ingredients combined with premium joint support including avocado soy unsaponifiables (ASU). Other popular support formulas our athletes rely on to keep their horses feeling their best and recovering efficiently during 10 grueling days of competition include: Healthy Weight for extra calories and energy, Platinum Gastric Support® for stomach and hindgut health, Platinum Longevity® to support healthy levels of inflammation, and Platinum Renew® for muscle recovery.
Shop Performance & Recovery FormulasSee You in Las Vegas December 4-13!
Booth #725 at the Las Vegas Convention Center
Visit us at Cowboy Christmas in the Platinum Performance® Booth #725 located at the Las Vegas Convention Center. The tradeshow will be open Thursday, December 4th through Saturday, December 13th from 9am - 4pm PST. Here’s a sneak peak of everything we will have to offer:
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Show Special: Order in the booth and receive a discount! |
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Autograph Sessions: Check out the sign times of your favorite Platinum athletes including fan favorites Hailey Kinsel and Lisa Lockhart. |
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Bucket Giveaway: Platinum will be giving away a 10 lb bucket of our newest foundation formula, Platinum Performance® DJ, every day of the show. Sign up to win! |
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New Formula: Platinum just launched a new metabolic formula called Platinum Metabolic Advanced Care. Learn what horses this new formula is designed for. |
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2026 Wall Calendars: Get ready for the New Year with Platinum’s 2026 Wall Calendar. |
2025 Autograph Signings in the Platinum Booth 725
| Friday, December 5th | Shane Hanchey and Marty Yates: 11:00-12:00pm Jesse Brown: 1:00-2:00pm |
| Saturday, December 6th | Luke Branquinho: 10:00-11:00am Tuf Cooper: 1:00-2:00pm |
| Sunday, December 7th | Jesse Brown: 12:00-1:00pm |
| Monday, December 8th | Emily Beisel: 10:00-11:00am Hailey Kinsel: 12:00-1:00pm |
| Tuesday, December 9th | Lisa Lockhart 12:00-1:00pm |
| Wednesday, December 10th | Hailey Kinsel 11:00-12:00pm |
| Thursday, December 11th | Shane Hanchey and Marty Yates 11:00-12:00pm Lisa Lockhart 12:00-1:00pm |
| Saturday, December 13th | Tuf Cooper 1:00-2:00pm |
The Platinum Team
Results don’t happen overnight. It takes passion, dedication, hard work and the right nutrition. With 95 combined WNFR qualifications and 13 gold buckles, Platinum athletes understand the power of nutrition starts within.
Hailey Kinsel
4-time WPRA World Champion Barrel Racer, Champion of RFD-TVs The American, WNFR Arena Record Holder
Platinum Performance client since 2016
“When it comes to Equine Nutrition, Platinum Performance Products help my horses look and feel their very best.”
Platinum Performance® CJ, Platinum Longevity®, Healthy Weight
Buy All of Hailey’s Formulas »
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Shane Hanchey
PRCA World Champion Tie-Down Roper
Platinum Performance client since 2011
“The reason my horses and I choose Platinum Performance is pretty simple. It's the best horse supplement in the game period. Platinum CJ is the best joint supplement on the market, and it’s imperative my horses have the best joint support possible. It’s an easy choice.”
Platinum Performance® CJ, Platinum Renew®, Platinum Longevity®, Platinum Gastric Support®
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Lisa Lockhart
16-time WNFR Qualifier, 2-time WNFR Average Winner
Platinum Performance client since 2006
“Feeding a product like Platinum CJ is essential for my horses' athletic performance, their joints, digestive health, bones and tendons. I am a firm believer that I am providing my horses with everything they need.”
Platinum Performance® CJ, Osteon®, Platinum Longevity®, Healthy Weight, Platinum Power®
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Marty Yates
10-Time Wrangler National Finals Rodeo Qualifier
Platinum Performance client since 2022
“You see what your horse is really made of when you pull them off the trailer and ask them to compete. That’s why we try to feed them the best products. That’s why we choose Platinum.”
Platinum Performance® CJ, Platinum Gastric Support®, Platinum Balance®, Vitamin E, Osteon®
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Emily Beisel
WPRA Barrel Racer, 6-time WNFR Qualifier
Platinum Performance client since 2024
“Our sport continues to evolve, and the level of competition is greater than it’s ever been. That’s why I choose Platinum Performance. The wellness of my equine partners is of the utmost importance, and I’m confident they can give me the best in the arena because they have the proper nutrition to back them.”
Platinum Performance® CJ, Osteon®, Platinum Hoof Support, Platinum Skin & Allergy
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Jesse Brown
6-Time WNFR Qualifier and 2023 WNFR Steer Wrestling Average Runner-Up
Platinum Performance client since 2022
Platinum Performance® CJ, Platinum Gastric Support®, Platinum Balance®, Platinum Longevity®
Tuf Cooper
3-time PRCA World Champion Tie-Down Roper, PRCA All Around World Champion
Platinum Performance client since 2009
“To help my horses perform at the professional level that they compete at, I give them Platinum Performance CJ to help support their joints so they can perform day in and day out.”
Platinum Performance® CJ, Platinum Longevity®, Platinum Balance®
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Luke Branquinho
5-time World Champion Steer Wrestler
Platinum Performance client since 2000
“I've been fortunate in my career, I've been able to get on some great horses. All of the horses I have are on the Platinum products.”
Platinum Performance® CJ, Platinum Renew®, Healthy Weight
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