NFR 2023

Platinum Athletes Compete On Rodeo’s Biggest Stage

Gaining an Edge with the Power of Nutrition for Horses

The Wrangler National Finals Rodeo brings the nation’s most elite rodeo contestants together to the famed Thomas & Mack arena in Las Vegas. The top 15 competitors in each rodeo event qualify based on money they have won throughout the pro-rodeo season. The event consists of 10 grueling days where athletes compete for the coveted gold buckle championships in each event and $11.5 million in prize money. In order to keep their horses at the top of their sport, Platinum athletes recognize the importance of advanced nutrition. Their horses have to feel their best from the inside out to perform on rodeo’s biggest stage.

All of Platinum’s 2023 WNFR athletes choose Platinum Performance® CJ for their horses as it’s the only supplement of its kind to provide all the daily wellness ingredients combined with premium joint support including avocado soy unsaponifiables (ASU). Other popular support formulas our athletes rely on to keep their horses feeling their best and recovering efficiently during 10 grueling days of competition include: Healthy Weight for extra calories and energy, Platinum Gastric Support® for stomach and hindgut health, Platinum Longevity® to support healthy levels of inflammation, and Platinum Renew® for muscle recovery.

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The Platinum Team

Results don’t happen overnight. It takes passion, dedication, hard work and the right nutrition. With 86 combined WNFR qualifications and 14 gold buckles, Platinum athletes understand the power of nutrition starts within.

Rhen Richard

6-Time WNFR Qualifier in Team Roping and Tie-Down Roping
Platinum Performance client since 2019

“I’ve seen what Platinum did to our horses first-hand before I was ever sponsored, the horses on Platinum just always caught my eye because they looked so good.”

Platinum Performance® CJ, Vitamin E, Platinum Longevity®, Healthy Weight, Bio-Sponge®, Platinum Renew®, Platinum Power®

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Hailey Kinsel

4-time WPRA World Champion Barrel Racer, Champion of RFD-TVs The American, WNFR Arena Record Holder
Platinum Performance client since 2016

“When it comes to Equine Nutrition, Platinum Performance Products help my horses look and feel their very best.”

Platinum Performance® CJ, Platinum Longevity®, Healthy Weight

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Shane Hanchey

PRCA World Champion Tie-Down Roper
Platinum Performance client since 2011

“The reason my horses and I choose Platinum Performance is pretty simple. It's the best horse supplement in the game period. Platinum CJ is the best joint supplement on the market, and it’s imperative my horses have the best joint support possible. It’s an easy choice.”

Platinum Performance® CJ, Platinum Renew®, Platinum Longevity®, Platinum Gastric Support®

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Lisa Lockhart

16-time WNFR Qualifier, 2-time WNFR Average Winner
Platinum Performance client since 2006

“Feeding a product like Platinum CJ is essential for my horses' athletic performance, their joints, digestive health, bones and tendons. I am a firm believer that I am providing my horses with everything they need.”

Platinum Performance® CJ, Osteon®, Platinum Longevity®, Healthy Weight, Platinum Power®

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Tuf Cooper

Tuf Cooper

3-time PRCA World Champion Tie-Down Roper, PRCA All Around World Champion​
Platinum Performance client since 2009

“To help my horses perform at the professional level that they compete at, I give them Platinum Performance CJ to help support their joints so they can perform day in and day out.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Balance®

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Taylor Hanchey

4-Time WNFR Qualifier in Barrel Racing and Breakaway Roping
Platinum Performance client since 2013

“From my babies that I’m raising to my rodeo horses, I want every advantage I can get. Platinum CJ is my advantage! And I love using the bio sponge on all my babies. I have fewer sick babies because of adding bio sponge to my foal’s regimen.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Gastric Support, Hemo-Flo®, Osteon®, Bio-Sponge®

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Dakota Eldridge

9-time WNFR Qualifier in the Steer Wrestling, 2-time WNFR Average Champion
Platinum Performance client since 2015

“For me, choosing Platinum was simple. I know what nutrition does for both my horses and myself as athletes. Platinum has been a huge contributor to my horses’ performance and my career. Keeping them healthy, looking after their joints and paying attention to the gut are major factors in my horses’ longevity.”

Platinum Performance® CJ, Platinum Longevity®, Platinum Gastric Support®, Platinum Balance®, Healthy Weight

Buy All of Dakota’s Formulas »

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Luke Branquinho

5-time World Champion Steer Wrestler
Platinum Performance client since 2000

“I've been fortunate in my career, I've been able to get on some great horses. All of the horses I have are on the Platinum products.”

Platinum Performance® CJ, Platinum Renew®, Healthy Weight

Buy All of Luke’s Formulas »

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See You in Las Vegas December 7-16!

Booth #721 at the Las Vegas Convention Center

Visit us at the Cowboy Channel Cowboy Christmas in the Platinum Performance® Booth #721 located at the Las Vegas Convention Center. The tradeshow will be open Thursday, December 7th through Saturday, December 16th from 9am - 4pm PST! Stop by and meet the champions with daily autograph sessions!

What do the champions choose?

Gold buckles are the end result of dedication, raw talent and the finest horses in the business. See how rodeo’s elite keep their horses strong, durable and delivering their best down the alley and out of the box.

Proud Sponsor of the Wrangler National Finals Rodeo

NFR Las Vegas 2023 logo

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