It Starts Within

Advanced Nutrition for Animal Health

Get Started

Unlock The Power of Nutrition

Choose the Right Wellness Supplement for Your Horse

Platinum Performance® Equine
The Equine Wellness & Performance Formula

Platinum Performance® Equine was created out of clinical necessity as a comprehensive omega-3 formula to transform equine health at the cellular level. Because of its comprehensive nature, the ingredients work synergistically to support every aspect of health and performance, including joints, muscles, hooves, skin and coat, digestion and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $77.00
+ joint
Platinum Performance® CJ
The Equine Wellness & Performance Formula + Complete Joint
Our most potent joint support formula combines a whole-horse wellness formula with comprehensive joint support. Popular with performance horses and senior horses, Platinum Performance® CJ was developed in veterinary practice and is the only supplement of its kind to provide extensive joint support with all of the benefits of Platinum Performance® Equine to support every part of the horse from digestion, skin & coat, hooves, and more.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.
Price starting at $179.00
+ digestive
Platinum Performance® GI
The Equine Wellness & Performance Formula + Digestive Care

Platinum Performance® GI provides a gastrointestinal-focused approach to total horse health. Equine gut health is not only important for proper digestion but also immune health because an estimated 70-80 percent of the immune system lives in a horse’s gastrointestinal system. This veterinary-developed formula provides omega-3 fatty acids, antioxidants, vitamins, trace minerals, along with Bio-Sponge®, prebiotics, probiotics and glutamine for GI support.
Recommended daily dosage for a 1,000 lb horse is 2 scoops, which is 2 servings.

Price starting at $117.00
Ground Shipping

Save 50% on Ground Shipping

With Auto-Ship Delivery

When you ship supplements on an automatic shipment schedule, Platinum picks up half the shipping cost. With Auto-Ship delivery you’ll have peace of mind knowing your animals will always have the nutrition they need while saving 50% on ground shipping on every order.

Learn More

Client Success Stories

Freedom Hit

Platinum Performance® client since 2010
Uses: Platinum Performance® CJ

“I’ve owned Fritz since he was a baby and my vet recommended giving him Platinum Performance. Now at 6 years old correct training and good nutrition have been a good formula for success with him.”
— Leah M.



Platinum Performance® client since 1999
Uses: Platinum Performance® Canine CJ

“Platinum Performance has kept my dog’s competing at a top level for years. The sport of Canine Disc is extreme. Their endurance, coat and joints are amazing. I recommend it to everyone from the family pet to the high-performance athlete.”
— Theresa Musi-Brantly



Platinum Performance® client since 2013
Uses: Platinum Performance® Feline

“As a soon-to-be veterinarian, I had always used Platinum Performance equine products, and heard of the canine line, but never considered it for cats. I was skeptical; I had tried numerous other supplements on my boy, and none worked because he wouldn’t touch them. Turns out, he will lick the Platinum out of the canister if I let him. It really improved his appetite and makes his already fine coat so soft and plush... I couldn’t imagine him entering his senior years without it!”
— Emily W.

See More Results
woman running with her dog

Give Your Dogs and Cats Every Advantage

Our daily wellness formulas for dogs and cats address all aspects of health with expertly sourced ingredients that work synergistically for a healthier animal from the inside out.

Learn More
western horse

Managing a Horse’s Response to Allergens

The latest understanding, nutritional intervention for horses experiencing skin & respiratory allergies.

Read Now
noletta dogs

Support for Dogs with Seasonal Allergies

Platinum Skin & Allergy is a potent allergy formula that may be helpful in dogs with seasonal allergies by helping to maintain a healthy immune system and providing ingredients like Quercetin, a naturally occurring antioxidant, to maintain healthy histamine levels.

Learn More