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It All Starts with a Strong Foundation

Choose the Right Equine Nutrition Formula for Your Horse

  • Platinum Performance® Equine Wellness

    Platinum Performance® Equine

    The Equine Wellness & Performance Formula

    Platinum Performance® Equine Wellness is a veterinarian-developed formula, del...

    Starting at $59.00
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  • Platinum Performance® CJ

    Platinum Performance® CJ

    The Equine Wellness & Performance Formula + Complete Joint Support

    Platinum Performance® CJ is the only supplement of its kind, developed in vete...

    Starting at $142.00
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We Believe in the
Power of Nutrition

Whether you are keeping a healthy horse healthy, a performance horse performing or a sick horse moving toward recovery, providing omega 3 fatty acids, vitamins, trace minerals, amino acids, and antioxidants can be a simple yet powerful tool.

Make Supplementing Simple

With Platinum PAKs

Personalized Platinum PAKs are a convenient way to ensure each horse is getting the formulas meant for him. Some Platinum PAKs also include EQCO Coverage for peace of mind.

Platinum PAKs
Lisa Lockhart9-time WNFR Qualifier, 2-time Champion of The American
Platinum Performance client since 2006

This is My Horse


"This Is My Horse" highlights the relationship between equestrians and their horses, giving you a glimpse of the untold story, their team dynamic, success and the personalities that make these famous horses so special.

Meet Team Platinum

Platinum Advisor Top Pick

Platinum Skin & Allergy

Platinum Skin & Allergy formula may be helpful for horses experiencing skin or respiratory allergies.

Allergy Support

3 Ways to Purchase Platinum

•   Order here on the Website
•   Buy from your Veterinarian
•   Call our Platinum Advisors

800-553-2400

Real Clients. Real Results.

  • Bob Loomis

    NRHA Hall of Fame inductee
    Platinum Performance® client since 2006

    "I’ve always believed that nutrition is so important, and I’ve been a fanatic about the quality of our feeding program since the day I started out. Where we see the biggest advantage is using Platinum with broodmares from conception to foaling, while bone is developing. We also give it to the babies and yearlings to help them grow and develop."
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  • Liza Boyd

    3-time USHJA International Hunter Derby Finals Champion
    Platinum Performance® client since 2005

    "Nutrition is an important part of our program. If you can keep a horse’s stomach happy, as well as his hindgut and foregut, he’s going to perform better. Especially while you’re traveling and showing."
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