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It All Starts with a Strong Foundation

Choose the Right Equine Nutrition Formula for Your Horse

  • Platinum Performance® Equine Wellness

    Platinum Performance® Equine

    The Equine Wellness & Performance Formula

    Platinum Performance® Equine Wellness is a veterinarian-developed formula, del...

    Starting at $59.00
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  • Platinum Performance® CJ

    Platinum Performance® CJ

    The Equine Wellness & Performance Formula + Complete Joint Support

    Platinum Performance® CJ is the only supplement of its kind, developed in vete...

    Starting at $142.00
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Helping Horses Stay Healthy

It’s What We Do

From pet ponies to high performance equine athletes, Platinum Advisors want to hear all about your horse. They can help you troubleshoot equine health concerns to find the best nutritional support. It’s all backed by our 100% Client Satisfaction Guarantee. That’s the Platinum Promise.

Call Us 800-553-2400

Make Supplementing Simple

With Platinum PAKs

Personalized Platinum PAKs are a convenient way to provide horse supplements in daily doses. Some Platinum PAKs also include EQCO Coverage for peace of mind.

Platinum PAKs

Platinum Magazine Feature

Boyd Rice — A Cut Above

He showed his first cutting horse at age 7 and has earned nearly $5.4 million since. Read how Boyd Rice became a NCHA Hall of Fame Rider, NRCHA Million Dollar Rider and the 2014 World’s Greatest Horseman.

Read more

Nutrition for Conception

“Where we see the biggest advantage is using Platinum with broodmares from conception to foaling, while bone is developing. We also give it to the babies and yearlings to help them grow and develop.”

— Bob Loomis, Bob Loomis Quarter Horses
Platinum Client since 2006

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3 Ways to Purchase Platinum

•   Order here on the Website
•   Buy from your Veterinarian
•   Call our Platinum Advisors

800-553-2400

Real Clients. Real Results.

  • Bob Loomis

    NRHA Hall of Fame inductee
    Platinum Performance® client since 2006

    "I’ve always believed that nutrition is so important, and I’ve been a fanatic about the quality of our feeding program since the day I started out. Where we see the biggest advantage is using Platinum with broodmares from conception to foaling, while bone is developing. We also give it to the babies and yearlings to help support their growth and development."
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  • Liza Boyd

    3-time USHJA International Hunter Derby Finals Champion
    Platinum Performance® client since 2005

    "Nutrition is an important part of our program. If you can keep a horse’s stomach happy, as well as his hindgut and foregut, he’s going to perform better. Especially while you’re traveling and showing."
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