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It All Starts with a Strong Foundation

Choose the Right Equine Nutrition Formula for Your Horse

  • Platinum Performance® Equine Wellness

    Platinum Performance® Equine

    The Equine Wellness & Performance Formula

    Platinum Performance® Equine Wellness is a veterinarian-developed formula, del...

    Starting at $59.00
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  • Platinum Performance® CJ

    Platinum Performance® CJ

    The Equine Wellness & Performance Formula + Complete Joint Support

    Platinum Performance® CJ is the only supplement of its kind, developed in vete...

    Starting at $142.00
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Helping Horses Stay Healthy

It’s What We Do

From pet ponies to high performance equine athletes, Platinum Advisors want to hear all about your horse. They can help you troubleshoot equine health concerns to find the best nutritional support. It’s all backed by our 100% Client Satisfaction Guarantee. That’s the Platinum Promise.

Call Us 800-553-2400

Make Supplementing Simple

With Platinum PAKs

Personalized Platinum PAKs are a convenient way to ensure each horse is getting the formulas meant for him. Some Platinum PAKs also include EQCO Coverage for peace of mind.

Platinum PAKs

Riding High in Rio

Team Platinum Brings Home Hardware

Platinum athletes in Jumping, Dressage and Swimming brought home gold, silver and bronze from the games. Find out which Platinum formulas they choose.

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Platinum Advisor Top Pick

Healthy Weight

In addition to being a healthy, calorie-dense formula for underweight horses, Healthy Weight is also supportive in many other ways including allergy response, skin, coat, gastric, and muscle health.

Healthy Weight

3 Ways to Purchase Platinum

•   Order here on the Website
•   Buy from your Veterinarian
•   Call our Platinum Advisors


Real Clients. Real Results.

  • Bob Loomis

    NRHA Hall of Fame inductee
    Platinum Performance® client since 2006

    "I’ve always believed that nutrition is so important, and I’ve been a fanatic about the quality of our feeding program since the day I started out. Where we see the biggest advantage is using Platinum with broodmares from conception to foaling, while bone is developing. We also give it to the babies and yearlings to help them grow and develop."
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  • Liza Boyd

    3-time USHJA International Hunter Derby Finals Champion
    Platinum Performance® client since 2005

    "Nutrition is an important part of our program. If you can keep a horse’s stomach happy, as well as his hindgut and foregut, he’s going to perform better. Especially while you’re traveling and showing."
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