It Starts Within™.

It Starts Within is a celebration of the passion, drive, determination and dedication it takes for a horse and rider team to achieve and exceed goals both in and outside of the arena.

“The smallest part of my day is what I do in the saddle. Everything else I do, ensures that those thirty or forty minutes that I am training my horse, are able to be the most productive. This is how we build champions that last. Because at the end of the day, we are all here for the welfare of the horse.”

Laura Graves

Bronze Medalist, Team Dressage, WEG Silver Team & Individual Medalist
Platinum Performance client since 2016

About Laura Graves

An Olympic-caliber dressage rider, Laura Graves, has won medals both individually and for Team USA in the Olympics, Pan American Games, National and World Championships and in the World Cup Dressage Finals all aboard her longtime equine partner, Verdades. Laura holds the distinction of being the first American dressage rider to be ranked #1 in FEI World Rankings. At the 2014 World Equestrian Games, Graves and “Diddy” scored an 82.036%—only the 4th American duo in history to post a score above 80% in a World Championship—and they have continued to break their own record since, including an impressive 89.082% Freestyle score at the FEI World Cup Dressage Finals in Omaha. Laura is the face of hard work and patience as Verdades was a very difficult young horse to bring along. Now reaping the long-due rewards for her dedication from the ground up, Laura knows firsthand what goes into the making of a champion.