Dakota Eldridge

The Cowboy Way

Dakota Eldridge knows what it means to be a champion. He also knows the commitment it takes to get there. The Elko, Nevada cowboy is young, fit and an inspiring example of living life the cowboy way. Raised on horseback, Dakota’s humble and dedicated approach to the world of professional rodeo has not only won him the title of Wrangler National Finals Rodeo Average Champion, but it has won him the hearts of rodeo fans everywhere. He’s the kind of guy you want to root for.

Above all, Dakota is a horseman. Constantly concerned for his horses’ well-being, he’s quick to put the needs of Rusty, Cruiser and Gypsy well before his own. Rusty, of course, is Dakota’s famous steer wrestling mount that has taken the likes of Dakota and fellow steer wrestler, Luke Branquinho, to victory at the National Finals Rodeo and on the circuit throughout the year. Rusty is a steadfast athlete on which Dakota relies.

Why Platinum

"Before incorporating Platinum Performance into Rusty’s diet, I would unload him out of the trailer after a long haul and he would look tired and worn out. Since feeding Platinum Performance, I have noticed a considerable difference in Rusty’s overall attitude; his eyes are brighter, his coat is shiner, he has more energy, and he is ready to go when I unload him now."

Read more about Dakota in Platinum Magazine

Dakota's Formulas for Success
  • Joint Supplements for Horses
    Platinum Performance® CJ

    The Equine Wellness & Performance Formula + Complete Joint

    Our most potent joint support formula combines a whole-horse wellness formula with comprehensive joint support. ...

    Starting at $151.00
  • Platinum Longevity®
    Platinum Longevity®

    A Highly Bio-Available Resveratrol Analogue Formula for Horses

    This formula is chosen for high performing equine athletes to help maintain normal levels of inflammation and su...

    Starting at $122.00
  • Platinum Gastric Support®
    Platinum Gastric Support®

    Helps Maintain Equine Stomach and Hindgut Health

    Platinum Gastric Support® helps maintain healthy gastric acid levels in the stomach, as well as normal intes...

    Starting at $95.00
  • Probiotics for Horses
    Platinum Balance®

    A Daily Probiotic to Maintain Equine Digestive Health

    This daily probiotic formula provides both prebiotics and probiotics to support digestion and hindgut health. Th...

    Starting at $26.00
  • Ortho-Chon® Plus
    Ortho-Chon® Plus

    Advanced Support for Joint Health now with Hyaluronic Acid

    Ortho-Chon® Plus contains phytonutrients from Phellodendron and Turmeric that may support the body's natural...

    Starting at $59.00
  • Platinum Recover®
    Platinum Recover®

    High Performance Muscle Support Formula

    Platinum Recover® promotes lean muscle tissue and supports recovery after strenuous exercise. This potent co...

  • Platinum Balance®
    Platinum Balance®

    A Daily Probiotic to Support Digestive and Immune Health

    Platinum Balance® is a source of a well-documented strain, Lactobacillus helveticus (Lactobacillus Lafti® L1...

    Starting at $31.00
  • Platinum Immune Support | For You
    Platinum Immune Support | For You

    Supports the Body's Natural Defenses

    Immunoglobulins are one of the most important components of a healthy immune system. Platinum Immune Support was...

    Starting at $51.00
  • Platinum Longevity®
    Platinum Longevity®

    Maintains Cell Integrity

    Ingredients from nature can offer support for overall health and well-being, including cellular health, which is...

    Starting at $57.00

Dakota Eldridge is a sponsored endorsee and actual client.