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Dakota Eldridge

The Cowboy Way

Dakota Eldridge knows what it means to be a champion. He also knows the commitment it takes to get there. The Elko, Nevada cowboy is young, fit and an inspiring example of living life the cowboy way. Raised on horseback, Dakota’s humble and dedicated approach to the world of professional rodeo has not only won him the title of Wrangler National Finals Rodeo Average Champion, but it has won him the hearts of rodeo fans everywhere. He’s the kind of guy you want to root for.

Above all, Dakota is a horseman. Constantly concerned for his horses’ well-being, he’s quick to put the needs of Rusty, Cruiser and Gypsy well before his own. Rusty, of course, is Dakota’s famous steer wrestling mount that has taken the likes of Dakota and fellow steer wrestler, Luke Branquinho, to victory at the National Finals Rodeo and on the circuit throughout the year. Rusty is a steadfast athlete on which Dakota relies.

Why Platinum

"Before incorporating Platinum Performance into Rusty’s diet, I would unload him out of the trailer after a long haul and he would look tired and worn out. Since feeding Platinum Performance, I have noticed a considerable difference in Rusty’s overall attitude; his eyes are brighter, his coat is shiner, he has more energy, and he is ready to go when I unload him now."

Dakota's Formulas for Success
  • Platinum Performance® CJ
    Platinum Performance® CJ

    The Equine Omega-3 Wellness & Performance Formula + Complete Joint

    Platinum Performance® CJ is the only supplement of its kind, developed in vete...

    Starting at $147.00
  • Platinum Recover®
    Platinum Recover®

    High Performance Muscle Support Formula for Horses

    As a combination of Hemo-Flo and Myo-Vet, Platinum Recover® supports blood pre...

    Starting at $210.00
  • Platinum Longevity®
    Platinum Longevity®

    A Highly Bio-Available Resveratrol Analogue Formula for Horses

    This formula is chosen for high performing equine athletes to help minimize inflam...

    Starting at $118.00
  • Platinum Gastric Support®
    Platinum Gastric Support®

    Helps Maintain Equine Stomach and Hindgut Health

    Platinum Gastric Support® helps maintain healthy gastric acid levels in the st...

    Starting at $92.00
  • Platinum Balance®
    Platinum Balance®

    A Daily Probiotic to Maintain Equine Digestive Health

    This daily probiotic formula provides both prebiotics and probiotics to support di...

    Starting at $25.00
  • Ortho-Chon® Plus
    Ortho-Chon® Plus

    Advanced Support for Joint Health now with Hyaluronic Acid

    Ortho-Chon® Plus contains phytonutrients from Phellodendron and Turmeric that ...

    Starting at $57.00
  • Platinum Recover®
    Platinum Recover®

    High Performance Muscle Support Formula

    Platinum Recover® promotes lean muscle tissue and supports recovery after stre...

  • Platinum Balance®
    Platinum Balance®

    A Daily Probiotic to Support Digestive and Immune Health

    Platinum Balance® is a source of a well-documented strain, Lactobacillus helve...

    Starting at $30.00
  • Platinum Immune Support | For You
    Platinum Immune Support | For You

    Supports the Body's Natural Defenses

    Immunoglobulins are one of the most important components of a healthy immune syste...

    Starting at $49.00
  • Platinum Longevity®
    Platinum Longevity®

    Maintains Cell Integrity

    Ingredients from nature can offer support for overall health and well-being, inclu...

    Starting at $55.00
  • Vitamin D3
    Vitamin D3

    Supports Bone and Immune Health

    Vitamin D is a nutrient affecting all cells in the body. Without it, calcium canno...


Dakota Eldridge is a sponsored endorsee and actual client.