This California and Texas Disclosure (“Disclosure”) is provided by Platinum Performance (“we,” or “us”) to California and Texas residents pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, the “CCPA”) and the Texas Data Privacy and Security Act. This Disclosure supplements the information provided in our Privacy Policy.
We collect personal information in a variety of contexts. The specific personal information that we collect, use, disclose, sell or share depends upon our relationship or interaction with that individual.
The following chart details which categories of personal information we collect and process as well as which categories of personal information we disclose to third parties for our operational business purposes within the 12 months preceding the date this Disclosure was last updated. The chart also details the categories of personal information that we “sell” or “share” for purposes of cross-context behavioral advertising within the 12 months preceding the date this Disclosure was last updated.
| Category of Personal Information | Disclosed to Which Categories of Third Parties for Operational Business Purposes | Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising | Sold to Which Categories of Third Parties |
|---|---|---|---|
| Category of Personal Information:
Personal Identifiers: Name, alias user ID, username, postal address, account number of unique personal identifier, email address, telephone number, mobile number, or other similar identifiers. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: Ad networks; third-party advertisers | Sold to Which Categories of Third Parties: Ad networks; third-party advertisers |
| Category of Personal Information:
Customer Records: Name, signature, user ID, education and employment information, postal address, telephone number, bank account number, credit card number, debit card number, tax ID, or any other financial information. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: None | Sold to Which Categories of Third Parties: None |
| Category of Personal Information:
Protected Classifications: Age. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: None | Sold to Which Categories of Third Parties: None |
| Category of Personal Information:
Transaction Information: Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: None | Sold to Wh>ich Categories of Third Parties: None |
| Category of Personal Information:
Professional and Employment Information: Educational and professional history, including current employment information. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: None | Sold to Wh>ich Categories of Third Parties: None |
| Category of Personal Information:
Usage Data: Browsing history, browser and operating system data, browser type, time spent on the Services, pages visited/search history, language preferences, access logs and other usage data and information regarding an individual’s interaction with our websites and other traffic data search history, interaction with websites, marketing emails, online ads, applications or advertisement, or other similar identifiers. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: Ad networks; third-party advertisers | Sold to Wh>ich Categories of Third Parties: Ad networks; third-party advertisers |
| Category of Personal Information:
Audio/Visual Information: Audio, electronic, visual, similar information such as photographs, images and videos. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: None | Sold to Wh>ich Categories of Third Parties: None |
| Category of Personal Information:
Profiles and Inferences: Inferences drawn from any of the information identified above to create a profile about an individual’s preferences, characteristics, and predispositions, behavior, attitudes, intelligence, abilities or aptitudes. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: None | Sold to Wh>ich Categories of Third Parties: None |
| Category of Personal Information:
Sensitive Personal Information: Personal Information that reveals an individual’s Social Security, driver’s license, state identification card, or passport number; citizenship, or immigration status. |
Disclosed to Which Categories of Third Parties for Operational Business Purposes:
|
Shared with Which Categories of Third Parties for Cross-Context Behavioral Advertising: None | Sold to Wh>ich Categories of Third Parties: None |
We collect this personal information directly from you and from the following types of sources: publicly available databases, internet service providers, social media platforms, third-party data brokers and aggregators, data analytics providers, service providers, and veterinary care providers.
The purposes for which we collect, use, disclose, sell or share personal information depends on our relationship with a specific California or Texas resident. We collect, use, disclose, sell and share personal information to:
More specifically, we collect, use and disclose personal information for purposes such as to: develop, improve, advertise and market our equine and pet-health related products; operate our services; provide you with tailored content, marketing, and promotional messages; enable you to manage your preferences including, without limitation, the ability to opt-out; operate, repair, provide and maintain our services; conduct research and data analysis; maintain our facilities and infrastructure, protect health and safety; operate and manage IT and communications systems; facilitate communications; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets; maintain records; and exercise and defend legal claims. We also sell or share personal information for purposes of advertising and marketing our equine and pet-health related products and services.
Subject to your consent, where required by applicable law, we collect, use, and disclose Sensitive Personal Information only for purposes permitted under the CCPA, including, without limitation, performing services for our business, providing goods or services as requested by you, ensuring the security and integrity of our business, short term transient use such as displaying first party, non-personalized advertising, order processing and fulfillment, servicing accounts, providing customer service, verifying customer information, processing transactions, and activities relating to quality and safety control or product improvements.
We offer pet owners the opportunity to participate in our Platinum Rewards Program (the “Program”), which may provide benefits, including discounts on products, to those who choose to join (our “members”). Those benefits are described along with other material terms and conditions here
Our collection of members’ personal information as described above under “Our Collection, Disclosure, Sale and Sharing of Personal Information” allows us to operate the Program and provide membership benefits. We use the personal information of Program members to both award and redeem points. Otherwise, the types of personal information that we collect from Program members are generally similar to the types of personal information that we collect from individuals who are not Program members. The amount of personal information that we collect from a member or non-member may vary and is dependent on the level of interactions and engagement that the member or non-member has with us.
We seek to ensure that both members and non-members have a positive and beneficial experience when seeking the best products and services for their pets. For this reason, we may collect information from both members and non-members related to their personal preferences in order to provide personalized services, as described above under “Purposes for the Collection, Use, Disclosure, Sale and Sharing of Personal Information.” We “sell” and “share,” as those terms are defined under the CCPA, personal information of both Program members and non-members to third parties for the purposes of personalizing online advertising content, as described in this Disclosure.
We estimate the value of a member’s personal information to us, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be reasonably related to the value of the benefits Program members obtain through participating in the Program. We have based this good faith estimate on the value that arises from our commercial relationships, such as with veterinarians, the costs and expenses we incur in offering the Program, the types of rewards offered, and the collection, use and retention of the personal information of consumers who have voluntarily signed up and chosen to remain in the Program. The value of Program benefits to members varies significantly as individual members take advantage of Program benefits to varying degrees.
You may join the Program on our website or by calling a Platinum Advisor who will set up an online account for you. Members who are California residents may exercise their CCPA rights, including the rights to know, correct, to request deletion, and to opt out of the sale or sharing of personal information, without any effect on their membership status or eligibility to receive rewards, and Program members who exercise their privacy rights under the CCPA receive the same benefits as members who do not. A member may also choose not to receive marketing communications or offers at any time without any effect on their membership status or eligibility to receive Program benefits. You may opt out of the Program and cancel your membership at any time by notifying us at: clients@platinumperformance.com or 1 (800) 553-2400.
We offer horse owners the opportunity to apply to our Platinum Colic Coverage Program (the “CC Program”), which may provide benefits, including receiving complimentary Colic Coverage reimbursement if their horse requires Colic surgery, to those who choose to apply and meet the program requirements. Those benefits are described along with other material terms and conditions here.
Our collection of members’ personal information (including name, email address, phone number, purchase details, veterinarian information, information on your horse(s) and other personal information as described above under “Our Collection, Disclosure, Sale and Sharing of Personal Information”) allows us to operate the CC Program and provide membership benefits for eligible horses. We use the personal information of CC Program members to provide reimbursement directly to the veterinarian. Otherwise, the types of personal information that we collect from Program members are generally similar to the types of personal information that we collect from individuals who are not Program members. The amount of personal information that we collect from a member or non-member may vary and is dependent on the level of interactions and engagement that the member or non-member has with us.
We seek to ensure that both members and non-members have a positive and beneficial experience when seeking the best products and services for their horses. For this reason, we may collect information from both members and non-members related to their personal preferences in order to provide personalized services, as described above under “Purposes for the Collection, Use, Disclosure, Sale and Sharing of Personal Information.” We “sell” and “share,” as those terms are defined under the CCPA, personal information of both Program members and non-members to third parties for the purposes of personalizing online advertising content, as described in this Disclosure.
We estimate the value of a member’s personal information to us, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be reasonably related to the value of the benefits Program members obtain through participating in the Program. We have based this good faith estimate on the value that arises from our commercial relationships, such as with veterinarians, the costs and expenses we incur in offering the Program, the types of rewards offered, and the collection, use and retention of the personal information of consumers who have voluntarily signed up and chosen to remain in the Program. The value of Program benefits to members varies significantly as individual members take advantage of Program benefits to varying degrees.
You may join the Program on our website. Members who are California residents may exercise their CCPA rights, including the rights to know, correct, to request deletion, and to opt out of the sale or sharing of personal information, without any effect on their membership status and Program members who exercise their privacy rights under the CCPA receive the same benefits as members who do not. A member may also choose not to receive marketing communications or offers at any time without any effect on their membership status or eligibility to receive Program benefits. You may opt out of the Program and cancel your membership at any time by notifying us at: clients@platinumperformance.com or 1 (800) 553-2400.
We retain personal information including, without limitation, sensitive personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with this disclosure and applicable law. The criteria used to determine our retention periods include:
You may, subject to applicable law, make the following requests.
To make a request for disclosures, correction or deletion, please contact us by:
We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the personal information subject to the request. We may need to request additional personal information from you, such as your email address or account number in order to verify your identity and protect against fraudulent requests. If you make a request to delete, we may ask you to confirm your request before we delete your personal information.
You may request to opt-out of any future sale of your personal information and/or targeted advertising, including the sharing of your personal information for cross-contextual behavioral advertising by clicking on the “Do Not Sell or Share My Personal Information/Opt-Out of Targeted Ads” link. We do not knowingly sell or share the personal information, including the Sensitive Personal Information, of minors under 16 years of age.
We process opt-out preference signals, such as the Global Privacy Control, as required by applicable law. These signals set the opt-out of sale and sharing preferences for the particular browser or device you are using. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/.
You have the right to be free from unlawful discrimination for exercising your rights under applicable law.
If you are a Texas resident and we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by emailing us at: clients@platinumperformance.com or calling our Toll-free Number: 1 (800) 553-2400
If an agent would like to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted in the section entitled “Individual Requests.” As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent. In addition, we may require that you verify your identity as described in the section entitled “Individual Requests” or confirm that you provided the agent permission to submit the request.
Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.
We may amend this Disclosure at any time. When we do, we will post the revised Disclosure on this page with a new “Last Updated” date. Changes to this Disclosure will become effective when posted unless otherwise indicated.
If you have any questions or concerns regarding this Disclosure, please contact us at 1-800-553-2400 or email us at clients@platinumperformance.com.
Last Updated: April 2024