Platinum Performance, Inc. Privacy Policy

Platinum Performance, Inc. (“Platinum Performance”, “Company”, “we” or “us”) respects your privacy and is committed to protecting it. This Privacy Policy describes what information we may collect about you, how we use and share it, how we protect it, and what choices you have on how that information is used. We want you to feel as comfortable as possible visiting our websites, including, and (the “Websites"), and using our Services.

This Privacy Policy describes our practices in connection with information we collect when you:

  • Visit this Website or another website owned, maintained, or controlled by Platinum Performance;
  • View or click on any of our online content, or interact with a chatbot on our websites;
  • Receive or reply to email or other electronic communications from us;
  • Interact with us on our social media pages, channels, or websites;
  • Create an account or otherwise register for, or purchase services;
  • Fill out a survey, complete a questionnaire or quiz, or participate in a promotion, giveaway, or sweepstakes;
  • Participate in a study
  • Purchase a product from us or are party to a transaction with us;
  • Use software applications made available by us for use on computers or mobile devices; and
  • Interact off-line with us, such as site visits or attending, live or virtually, an event or conference.

Collectively, we refer to the above as “Services.”

The Services are controlled and operated by us from the United States and are not intended to subject us to the laws and jurisdictions of any state, country or territory other than those of the United States. Platinum Performance has multiple websites each with their own content, features, and functionality and with different services. You are advised to review the Privacy Policy specific to the service/site where they are posted.

This Privacy Policy does not cover the privacy practices of third parties that we do not own or control. We may provide third party content or links to third party websites or applications, but the inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates. When you interact with a third party, you should also read the applicable third party's privacy policies and terms of service to make sure you understand how such third parties might collect and share information about you.

What Information We Collect

The type of personal information we collect varies based on the Services provided. Personal information is information that identifies you as an individual or relates to an identifiable individual. The Services collect personal information, including name, home and mobile phone numbers, postal address, email address, financial, payment card and third-party payment services information, and photographs, audio and video. Unless specifically requested, we ask that you not send us, and you not disclose to us, any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background).

How We Collect Information

We collect personal information directly from you through the Services we provide. For example, you may provide your contact information when you register on our Website in order to receive information about, or purchase, our products.

In addition, we may gather information about you indirectly through your use of the Services. For example, we might track information provided to us automatically by your browser, including, but not limited to, your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, the website you came from (known as the referring URL), the type of browser you use, your location, mobile carrier, connection type and the time and date of access, and other information collected via/used by cookies. Please see the section below on Use of Cookies and Other Similar Technologies for more information.

We may also use or augment the personal information we have about you with information obtained from other sources, such as public data bases, social media platforms and information provided to us by third parties. For example, we may collect information from other sources to verify the licensure status and identity of veterinarians or other animal health care professionals who register on our Website.

If you submit any personal information of other people to us, such as in connection with a referral function, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

How We Use Information

We may use personal information we collect for legitimate business purposes, including to:

  • Develop, operate, promote, improve and market our products and services or other animal-health related products or services;
  • Connect you with third parties;
  • Process purchases and other transactions;
  • Provide, improve, develop and operate our Services, including our websites and chatbots;
  • Respond to your requests, inquiries, or complaints;
  • Communicate with you;
  • Conduct surveys, contests or other interactions;
  • Prevent, detect and investigate crime, including fraud;
  • Comply with legal and regulatory requirements, legal process, contractual obligations, and our policies;
  • Conduct studies, research and data analytics;
  • Provide you with tailored content, marketing, and promotional messages;
  • Enable you to manage your preferences including, without limitation, the ability to opt-out;
  • Establish and defend legal rights, protect our operations and pursue available remedies;
  • Conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all our assets; and
  • Verify your identity.

We may also use personal information for any other purpose that we disclose at the time we collect your information.

We may also aggregate or deidentify personal information you provide and use it for any purpose, including product and service development and improvement activities, studies and market analysis. Aggregated or deidentified information no longer identifies you or any other individual.

How We Share Information

We may share personal information we collect with:

  • Our affiliates for the purposes described in this Privacy Policy;
  • Third-party service providers/vendors to facilitate services they provide to us, such as marketing, advertising, research analysis, website and data hosting, data storage and analysis, payment processing, information technology and related infrastructure provision, chatbot functionality (including through storage of chat transcripts and provision of tools that enable us to analyze your interactions on our websites), customer service, email delivery, auditing, and other services;
  • Third-parties or affiliates in connection with a corporate transaction, such as a sale, consolidation or merger;
  • Third-parties for other legal reasons, such as to enforce our terms and conditions or to protect our rights, privacy, safety or property and/or that of our affiliates, you or others;
  • Governmental or other public authorities (including regulators and law enforcement) as permitted or required by law, regulation, or court order; and
  • Your veterinarian to ensure nutritional protocol recommendations are in line with the pre-scribed veterinary medical care.

We will limit sharing of your personal information where appropriate and where legally required. We may also disclose to third parties aggregated or deidentified information that is not personally identi-fiable for any purpose.

Cookies. This Website is being monitored by one or more third-party monitoring software(s) (collectively, “Cookies”), and may capture information about your visit that will help us improve the quality of our service. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, content you view, click on or share, the clickstream patterns and length of time spent on the websites, as well as searches you conduct and your use of a chatbot, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience.

We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Website. We may also use Cookies or other technologies in online advertising to track responses to our advertisements. We do not currently respond to browser do-not-track signals.

If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie (or cookies) from a particular website. You may also wish to refer to If, however, you do not accept cook-ies, you may experience some inconvenience in your use of the Services. You also may not receive advertising or other offers from us that are relevant to your interests and needs.

Chat functionality. When you interact with a chatbot on our websites, we collect usage information related to your chatbot interactions, such as the content you view, click on, or share via the chat functionality.

You can remove persistent cookies and change your privacy preferences by following directions provided in your Internet browser's “help” directory. Or you may opt out here and not use our Websites. You can continue purchasing Platinum Products by emailing or calling us at 800-553-2400. Certain features of the Sites or Services may not work if you delete or disable cookies.

Pixel tags and other similar technologies

  • Pixel tags. Pixel tags (also known as web beacons and clear GIFs) may be used to, among other things, track the actions of users of the Services, measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.
  • Analytics. We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about your use of the Services and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at

    In addition, we use Hotjar and Noibu in order to better understand our users’ needs and to optimize our Services (e.g., to understand how much time users spend on which pages and which links they choose to click). Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. For more information, please see Noibu uses aggregated anonymized data to identify potential browser usability and functional-ity issues and improve user experience. For more information on Noibu, please see

Invisible reCAPTCHA. We use Google’s invisible reCAPTCHA application on our Services in order to protect against spam and other automated abuse. The reCAPTCHA tool may make use of cookies, as well as other information like IP address, date, time, language, screen size and resolution, and mouse movements, while on the page. The use of the reCAPTCHA service and the treatment of any information collected through the service are subject to Google’s applicable privacy policy, available at, and Google’s terms of service, available at

IP Address. Your IP Address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the pages visited. We use IP Addresses for purposes such as calculating usage levels, diagnosing server problems, and administer-ing the Services. We may also derive your approximate location from your IP Address.

Physical Location. We may collect the physical location of your device by, for example, using satellite, cell phone tower or Wi-Fi signals. We may use your device’s physical location to provide you with personalized location-based services and content. We may also share your device’s physical location, combined with infor-mation about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.

How We Protect Your Information

We seek to use reasonable administrative, technical and physical safeguards, and other security measures to protect personal information within our organization from growing threats. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. We therefore recommend that you use every precaution to protect your information when using the internet and any other links. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the contact methods provided below.

Your Privacy Choices

You may be given the option of receiving recurring informational/promotional/marketing e-mails from Platinum Performance and third parties working with Platinum Performance. You may unsubscribe or opt-out from receiving any informational/promotional material by changing notification settings on the Sites, clicking the unsubscribe link provided in an email, updating settings on our Manage Preferences page at or by emailing us at Please note that if you opt-out of receiving promotional emails from us, we may still send you important administrative messages, from which you cannot opt-out.

You may also be given the option to opt-in to receive informational/promotional/marketing text messages from Platinum Performance. For information on how to opt-out or unsubscribe from text messaging, and for further information, please see the Platinum Performance Text Message Program.

If you would like to access, delete, review, or update personal information that you have provided to us, sign in at For your protection, we may need to verify your identity before implementing your request. We will respond to your request consistent with applicable law.

Third Party Advertising

We use third party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Ser-vices and other websites or online services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique cookie on your browser (including through the use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a lap-top.

If you would like more information about this practice, and to learn how to opt-out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Policy, you may visit:

You may also limit ad tracking in mobile app environments on your device. For the most effective and up-to-date methods for doing so, you should consult instructions provided by those device manufacturers. We offer the following information solely for informational purposes, and we cannot guarantee that the methods below are the most current:

Use of Services by Minors

The Services are not directed to individuals under the age of thirteen (13). We do not collect personal information from any person we actually know is a child under the age of 13.

Changes to this Privacy Policy

We may amend this Privacy Policy at any time. When we do, we will let you know by appropriate means such as posting the revised statement on this page with a new “Last Updated” date. Changes to this Privacy Policy will become effective when posted unless otherwise indicated.

Contact Us

If you have any questions or concerns regarding our Privacy Policy, please contact us at 1-800-553-2400 or email us at

Last Updated April 2024