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How Can We Help You?

Our team is our core. We serve with heart, unwavering dedication to our clients and a dedication to science. Our Advisors can answer your questions and give personal recommendations for you and your horse.

800-553-2400

  • Quality Assurance Team
    Quality means efficacy. Our quality team holds our ingredients, products and manufacturing processes to the highest standards. They don't compromise on the safety, purity and effectiveness of our formulas, ever.
  • Research & Development Team
    Research is at our core. Our Research & Development team members are relentless pursuers of quality ingredients, developing products based on clinical need and sound science.
  • Clinical Nutrition Team
    Platinum Performance® has veterinary clinical nutritionists on staff to provide expert advice regarding your horse's diet and supplementation. This team is led by Meri Stratton-Phelps, DVM, MPVM, DACVIM, (LAIM), DACVN and Emily Smith, MS.
Mark J. Herthel, President and Co-Founder Platinum Performance® (1996)

Our Founders

Platinum Performance® was founded in 1996 by Dr. Doug Herthel and his eldest son, Mark. Mark has led the company since its earliest days with a commitment to elevating the impact of therapeutic nutrition in veterinary medicine and sport.

Learn More About Our Heritage

Platinum Advisors

Platinum Advisors are highly educated in equine nutrition and will provide scientifically sound nutrition and supplementation recommendations.

Call (800) 553-2400

  • Alyssa

    BS Animal Science
    Platinum Advisor since 2007

  • Caitlin

    BS Animal Science
    Platinum Advisor since 2013

  • Christine

    BS Animal Science
    Platinum Advisor since 2015

  • Darci

    BS Kinesiology
    Platinum Advisor since 2012

  • Haley

    BS Dairy Science
    Platinum Advisor since 2014

  • Heather E.

    BS Agricultural Business
    Platinum Advisor since 2001

  • Heather M.

    BS Animal Science
    Platinum Advisor since 2007

  • Jenny

    BS Biology
    Platinum Advisor since 2017

  • Jessie

    BS Agricultural Business
    Platinum Advisor since 2009

  • Kelly

    BS Animal Science
    Platinum Advisor since 2010

  • Lauren

    BS Animal Science
    Platinum Advisor since 2005

  • Lauren E.

    BS Agricultural Business
    Platinum Advisor since 2014

  • Lucca

    BS Animal Science
    Platinum Advisor since 2015

  • Noletta

    BS Animal Science
    Platinum Advisor since 2013

  • Rachel

    BS Animal Science
    Platinum Advisor since 2001

  • Tanya

    BS Ag Science & Education
    Platinum Advisor since 2012

  • Lydia

    BS Business Management
    Platinum Advisor since 2017