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How Can We Help You?

Our team is our core. We serve with heart, unwavering dedication to our clients and a dedication to science.

  • Quality Assurance Team
    Quality means efficacy. Our quality team holds our ingredients, products and manufacturing processes to the highest standards. They don't compromise on the safety, purity and effectiveness of our formulas, ever.
  • Research & Development Team
    Research is at our core. Our Research & Development team members are relentless pursuers of quality ingredients, developing products based on clinical need and sound science.
  • Clinical Nutrition Team
    Platinum Performance® has veterinary clinical nutritionists on staff to provide expert advice regarding your horse's diet and supplementation. This team is led by Meri Stratton-Phelps, DVM, MPVM, DACVIM, (LAIM), DACVN and Emily Smith, MS.
Mark J. Herthel, President and Co-Founder Platinum Performance® (1996)

Our Founders

Platinum Performance® was founded in 1996 by Dr. Doug Herthel and his eldest son, Mark. Mark has led the company since its earliest days with a commitment to elevating the impact of therapeutic nutrition in veterinary medicine and sport.

Learn More About Our Heritage

Platinum Advisors

Platinum Advisors are highly educated in equine nutrition and will provide scientifically sound nutrition and supplementation recommendations.

Call (800) 553-2400

Alyssa

BS Animal Science
Platinum Advisor since 2007

Caitlin

BS Animal Science
Platinum Advisor since 2013

Christine

BS Animal Science
Platinum Advisor since 2015

Darci

BS Kinesiology
Platinum Advisor since 2012

Haley

BS Dairy Science
Platinum Advisor since 2014

Heather E.

BS Agricultural Business
Platinum Advisor since 2001

Heather M.

BS Animal Science
Platinum Advisor since 2007

Jenny

BS Biology
Platinum Advisor since 2017

Jessie

BS Agricultural Business
Platinum Advisor since 2009

Kelly

BS Animal Science
Platinum Advisor since 2010

Lauren

BS Animal Science
Platinum Advisor since 2005

Lauren E.

BS Animal Science
Platinum Advisor since 2014

Lucca

MS Animal Science
Platinum Advisor since 2015

Noletta

BS Animal Science
Platinum Advisor since 2013

Rachel

BS Animal Science
Platinum Advisor since 2001

Tanya

BS Ag Science & Education
Platinum Advisor since 2012