Our Story

The Values & Culture That Define Us

Who We Are

From day one we have known exactly who we are, what matters to us and the defining values that have always and will always guide us. It’s not about us, it’s about you.

Our Clients

You, our client. You’re our “why.” You are why we always strive to be better; you’re our greatest motivation and largest responsibility.

Our Promise

We do things right, we hold you as our client in the highest regard and we always choose safety and efficacy first.

Our Future

We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward.

From Horses to Humans

Platinum Performance® was founded by renowned equine veterinarian and surgeon, Dr. Doug Herthel in 1996. The first human formulas were developed soon after with the help of nutrition experts, physicians and fitness trainers. Today, those formulas are trusted by clients ranging from Olympic athletes to weekend runners, and professional sports teams to those simply seeking better health.

Our Team

Our team is our core. We serve our clients with heart, unwavering commitment and a dedication to science.

Platinum Advisor Team

The Platinum Advisors are highly educated in nutrition and, of equal importance, they’re athletes themselves. They’ll give you their all every time.

Research & Development Team

Our team never stands still. We push hard to research new ingredients, seek out the highest quality sources and test new formulas.

We’re Here to Help

We're Here to Help

Call a Platinum Advisor

(855) 766-1200