Platinum Performance® for your pets Platinum Performance® Canine Plus Platinum Performance® Canine CJ Platinum Performance® Canine
Formulas for Complete Canine Health

Formulas for Complete
Canine Health

Step 1: Which Foundation Formula is Right for Your Dog?

Platinum Performance® Canine is our comprehensive wellness and performance formula.

Platinum Performance® Canine Plus has all the benefits of Platinum Performance® Canine with additional joint support.

Platinum Performance® Canine CJ has all the benefits of Platinum Performance® Canine with the most comprehensive joint support.

Step 2: Does Your Dog Need Additional Support?

Joint Support Athletic Performance Skin & Allergy
Immune Support Cognitive Health Reproductive Health
Disposition Weight Management Intestinal Health
Cardio & Circulatory Bone Health  

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Platinum Performance®
Feline Wellness

This formula provides support for every aspect of feline wellness, from joint function to digestive health

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  • Canine Health Tip

    Giving Your Senior Dog Every Advantage for an Active Life

    • Provide your dog's aging body with ingredients, such as omega-3 fatty acids and antioxidants that will help support your senior dog's health at the cellular level.
    • Manage your senior dog's weight attentively, being sure to adjust his diet and supplementation to account for his need to gain or lose weight.
    • Pay close attention to your senior dog's joint health. By giving his joints and connective tissues proper support, you'll be helping to make sure he's comfortable and active. Be sure your joint supplement includes glucosamine, cetyl myristoleate and hyaluronic acid for the best results.
    Learn More
  • Meet Squirt

    "I started Squirt on a good diet and Platinum Performance right away when I rescued him. He is now a happy, healthy, super well adjusted dog. He excels in obedience and is learning agility. He earned his Canine Good Citizen title. He is also a sensitive visitor to a nursing home - all the residents and staff perk up when he walks in. But most importantly, Squirt is an amazing companion and buddy."

    Carol and "Squirt"

    See More Platinum Dogs
  • Advanced Support for Overweight Dogs

    Supplementing the diet with L-Carnitine, like that found in Beta Lip-Ox®, helps support the body's natural ability to use fat as an energy source for weight management. For best results, supplementation should be used synergistically with a good exercise program.

    Winnie Before and After Learn More About Beta Lip-Ox®

Platinum Video Series

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Canine Health Tip

Supplementing with Fatty Acids for Skin and Coat Health

Fatty acids are major constituents of lipid membranes and nervous tissues, and are necessary for normal skin structure and function. Although there are several classes of fatty acids, there is much interest in the omega-6 and omega-3 families. Omega-6 fatty acids induce pro-inflammatory responses. In contrast, omega-3 fatty acids promote normal healthy levels of inflammation. Although fatty acid deficiencies in dogs are rare, they can result from poorly-formulated diets or from the consumption of foods that have undergone excessive oxidative damage and have a high level of rancidity. A dull, dry coat and hair loss are common signs of fatty acid deficiencies.

Annette and 'Oliver'

Platinum Client Profile

Patricia and 'Posie'

"Posie is my 10 plus year old PWD. She is my constant companion and a certified therapy dog-she helps kids in special day class and at Juvenile Hall. She was showing signs of stiffness so we started her on Platinum CJ. She is now able to jump into my truck again and accompanies me on my long morning walks. Thanks, Platinum."

Patricia and 'Posie'

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