From day one we have known exactly who we are, what matters to us and the defining values that have always and will always guide us. It’s not about us, it’s about you and the animals you love.
You, our client. You’re our “why.” You and other animal lovers like you are why we always strive to be better; you’re our greatest motivation and largest responsibility.
We do things right, we hold you as our client in the highest regard and we always choose safety and efficacy first.
We are motivated, more and more every day, to change lives, improve performance and influence disease. That’s what keeps us charging forward.
Our team is our core. We serve our clients with heart, unwavering commitment and a dedication to science.
The Platinum Advisors are highly educated in animal nutrition and, of equal importance, they’re dog and cat owners themselves. They’ll give you their all every time.
Everything we do must be scientifically and medically sound. Our veterinary advisors help ensure that the service we provide, formulas we develop and literature we publish are impactful and accurate.
We push hard to research new ingredients, seek out the highest quality sources, test new formulas and operate several research studies and feeding trials and any given time.