Frequently Asked Questions


When should I start feeding my dog Platinum Performance® Canine Wellness?

Supplementation with Platinum Performance® Canine can be started when puppies begin consuming solid foods. Platinum Performance® Canine provides natural ingredients beneficial for dogs at all stages of life.

Can I give Platinum Performance® with any kind of dog food?

Platinum Performance® Canine was developed to be supplemented with all commercial or home cooked diets.

How long will it take to see results with Platinum Performance® Canine?

Many dogs respond within several weeks, with the first sign usually being a shiny, healthy coat.

What is the difference between the Canine granular formula and Platinum BITS?

Platinum BITS are made from the same formula as Platinum Performance® Canine granular. Platinum BITS are designed to be given as a healthy treat, with the recommended number of daily treats depending on the size and weight of your dog.

What are omega-3 and omega-6 fatty acids, and why are they important?

Omega-3 and omega-6 fatty acids either cannot be produced at all or in sufficient quantities to maintain health by a dog's body, and, therefore must be consumed in the diet. When a dog's body is too high in omega-6 fatty acids compared to omega-3's, a dietary imbalance occurs. This dietary imbalance can cause excess inflammation and can predispose dogs to a host of chronic and severe health conditions. By administering omega-3 rich Platinum Performance®, you can help support a healthy ratio of omega-3 and omega-6 fatty acids.

Can Platinum Performance® Canine be given with other supplements?

Platinum Performance® was developed to be administered safely with other supplements. Platinum Performance® is very comprehensive and can often replace other supplements such as vitamins and trace minerals, skin and coat, antioxidant and joint supplements. If your dog has additional needs, talk to your veterinarian or a Platinum Advisor about which Platinum Performance® products may be the right choice.

Joint Support

My dog is sometimes stiff and sore, how can I help his joints function better?

Platinum Performance® Canine provides joint supporting ingredients such as omega-3 fatty acids, glucosamine sulfate and antioxidants to help protect healthy cartilage from free radical damage. For further joint support, Platinum Performance® CJ (Complete Joint) has all of the benefits of our Canine formula with the addition of joint specific ingredients such as hyaluronic acid.

Does Oral hyaluronic acid (HA) supplementation benefit my dog?

Platinum Performance® Canine CJ contains hyaluronic acid (HA) to help lubricate and cushion your dog’s joints. Although it is commonly administered intra-articularly (injected), orally administered HA has been shown, in several studies, to be bio-available (absorbable) and effective in augmenting or replacing the damaged HA in the joint that is commonly caused by trauma or overuse. By providing your dog a daily dose of HA it is constantly available to the body and actively working to help support joints and avoid stiffness. If your dog has an existing joint condition, or is stiff or sore, you should consider an oral HA supplement to help support his joints.

Is the amount of Silicon in Platinum Performance® sufficient for my dog?

For most dogs the amount of silicon in all three Platinum Performance® Canine foundation formulas is adequate to help maintain healthy bones and connective tissues. However, if your dog has a bone-related health concern, Osteon™ can be added to your supplement program to provide advanced support for bone health.

What is hyaluronic acid (HA) and how does it help my dog?

Hyaluronic acid (HA) is a glycosaminoglycan in connective, epithelial and neural tissues. It is a major component of synovial fluid that coats and lubricates joint surfaces to reduce friction between bones during movement. In doing so, HA helps maintain healthy joint function.

What is the role of sulfur in joint health?

MSM is a naturally occurring sulfur compound, which is critical to joint health and helps maintain the structure of connective tissue in the joint. The sulfur in MSM is used to produce glycosaminoglycans that are the fundamental building blocks of joint cartilage and whose molecules are linked together in chains by disulfide bonds. These bridges help reduce conformational flexibility of glycosaminoglycan chains, making cartilage firm and resilient.

What is the role of glucosamine in joint health?

Glucosamine is a natural compound that is found in healthy cartilage. The glucosamine Sulfate in Platinum Performance® Canine, Canine Plus and Platinum CJ can help maintain the health of synovial fluid, also strengthening cartilage and aiding glycosaminoglycan synthesis.


How can I improve my dog’s cognitive function?

As dogs get older it is common for them to have a decline in cognitive function. However, the brain is largely composed of fatty acids. So by supplementing with Platinum Performance® Canine you can help provide support for healthy cognitive function. A recent UC Davis supplement trial for Platinum Performance® showed strong ability for dogs to learn and retain training better while being supplemented with Platinum Performance® Canine.

What are free radicals and how do antioxidants affect them?

Free radicals are chemicals produced either as a result of normal metabolism or in response to exercise, inhalation of dust and air pollutants, ingestion of rancid food or exposure to ultraviolet light. Free radicals cause reactions that damage proteins, lipids and DNA. Antioxidants are “free radical scavengers” that remove free radicals, terminate unwanted reactions and prevent oxidative damage to other molecules.


What supplement is the right choice for dogs with itchy skin and hot spots?

The omega-3 fatty acids, antioxidants, vitamins, trace minerals and immune-enhancing natural ingredients in Platinum Performance® Canine can have a major impact on the health and appearance of the skin and hair coat. For additional support of more severe allergies, Canine Platinum Skin & Allergy formula provides potent ingredients to further help dogs suffering from allergens’ effect on the skin.

What is Quercetin and how does it help my dog?

Quercetin is a naturally-occurring polyphenolic plant compound widely used for its antioxidant properties. Quercetin’s benefits are due to its strong antioxidant activity, prevention of cell membrane lipid oxidation, stabilization of cell membranes and prevention of histamine production.

How can I determine the source of a skin allergy?

Work with your veterinarian to identify the source of a skin allergy. By following a few simple steps, you can move toward alleviating your dog’s allergic response.

  • Make a list of possible potential environmental allergens your dog is exposed to, including shampoos, cleaning/ garden chemicals etc. Eliminate these allergens individually to identify the one responsible for the reaction.
  • Monitor and record outbreak symptoms and try to establish a pattern (diet or seasonality).
  • Introduce dietary changes individually so you can determine which change is benefitting your dog.

Athletic Performance

Will Platinum Performance® Canine help with muscle performance and recovery?

Platinum Performance® Canine was designed to help maintain the overall health of the dog, including support of muscle performance and recovery. For targeted muscle support for canine athletes, try Platinum Canine Myo-Vet® or Platinum Canine Power®.

How does nitric oxide help my dog maximize performance?

Nitric oxide plays a key role in supporting healthy function of the cardiovascular, immune and nervous systems by helping to maintain normal blood pressure and proper blood flow throughout the body. In doing so, it ensures ample amounts of oxygen and nutrients are delivered to the organs and muscles of the body to support healthy function, allowing the canine athlete to maximize performance.

Weight Management

My dog is overweight, how can I help him shed pounds?

Overweight dogs are susceptible to a host of health problems. Excess weight is hard on a dog’s joints, decreases their energy levels and is damaging to their cells. Overweight dogs may develop poor glucose and lipid control, as well as have a predisposition to insulin resistance. Supplementation with Platinum Performance® Canine helps maintain healthy glucose, insulin and body weight parameters. For additional help shedding excess weight, supplementation with Platinum Canine Beta Lip-Ox is recommended.

What is obesity, and when is your dog overweight?

Obesity, which is defined as an excessive accumulation of body fat, is the most common nutrition-related health condition in dogs today. The primary causes of obesity are overeating and lack of sufficient exercise. If the regular intake of calories exceeds the amount of energy burned, that excess energy will be stored by the body as fat. Common problems associated with obesity include breathing problems, difficulty walking and decreases in heat tolerance or ability to exercise.

How much exercise should my dog be receiving each day to stay healthy?

  1. Proper exercise programs can vary depending on size and breed of your dog. Generally speaking, most dogs should get 1-2 hours of exercise a day. Daily exercise and proper diet will support a healthy cardiovascular system as well as help maintain a healthy weight.

Skin & Coat

My dog sheds constantly and has very itchy skin, what supplement is best for this?

The omega-3 fatty acids, antioxidants, vitamins, trace minerals and immune-enhancing natural ingredients in Platinum Performance® Canine can have a major impact on the health and appearance of the skin and hair coat. For additional support of more severe allergy related skin issues, Canine Platinum Skin & Allergy formula provides potent natural ingredients to further help dogs suffering from allergens’ effect on the skin.

How does Platinum Performance® Canine support my dog's skin and coat?

Platinum Performance® Canine contains several natural ingredients that support skin and coat health. With omega-3 fatty acids, trace minerals, amino acids and antioxidants, Platinum Performance® Canine can support a healthy coat and decrease shedding.

Intestinal Health

Can supplementation help support my Dog's intestinal system?

Yes, proper supplementation can help a dog’s intestinal function and improve overall health of the digestive system. Supplementation with Platinum Performance® Canine is recommended to help dogs better digest their food and get the most benefit from their diet.

For chronic or severe diarrhea, the intestinal adsorbent Bio-Sponge® is recommended. Bio-Sponge® is an effective choice for diarrhea and intestinal disturbances, and is used widely by veterinarians.

What am I feeding my dog?

Your dog’s health and welfare are greatly influenced by what you feed. To make informed choices, be sure to read the ingredient label, paying particular attention to the serving size. Also, be sure to take note of percent daily values, which help determine if a serving is high or low in a nutrient.

Finally, look over the ingredients list, as they are always listed in descending order of abundance. Noting ingredients will help inform you of the digestibility and quality of nutrients you are feeding your dog.

Cardiovascular & Circulatory

How can I support my dog’s heart health?

The omega-3 fatty acids in Platinum Performance® Canine have enhancing effects on cardiovascular function, in part by helping to support the body’s normal level of inflammatory response. Platinum Performance® also provides precursors to nitric oxide, a chemical that helps support healthy circulation.

How does nitric oxide provide cardiovascular support and healthy circulation?

Nitric oxide has numerous benefits to your dog's vascular system:

  • Plays a key role in both the cardiovascular and nervous systems
  • Helps regulate blood pressure and acts as a gatekeeper for blood flow to different organs
  • Can help dilate arteries, which helps regulate blood pressure and proper blood flow

What are the benefits of argenine to cardiovascular and circulatory health?

  • Precursor for the synthesis of nitric oxide
  • Helps reduce healing time of injuries
  • Quickens repair time of damaged tissue
  • Helps maintain normal healthy blood pressure

Reproduction & Fertility

How can I help my dog to have a healthy reproductive system for breeding?

The omega-3 fatty acids, amino acids, vitamins, trace minerals and antioxidants in Platinum Performance® Canine can help maintain a healthy and properly functioning reproductive system. In addition, Canine Motility Plus® is used to help support sperm motility for the purposes of fertility and conception.

At what age should you start supplementing your dog?

Platinum Performance® supplements can be beneficial for dogs at all stages of life. Puppies can be started on a supplement program as soon as they begin consuming solid food. Providing your puppy with the ingredients in Platinum Performance® Canine will help ensure the strong foundation needed for proper development.

Bone Health

Is the amount of silicon in Platinum Performance® sufficient for my dog?

For most dogs the amount of silicon in all three Platinum Performance® Canine foundation formulas is adequate to help maintain healthy bones and connective tissues. However, if your dog has a bone-related health concern, Osteon™ can be added to your supplement program to provide advanced support for bone health.


What is Theanine and how does it help my dog?

Theanine is a naturally-occurring Amino acid that is commonly present in green tea. Theanine provides a calming effect on the central nervous system where it alters brain function, resulting in changes in mood and behavior. Theanine also increases the production of other chemicals produced in the brain including dopamine and serotonin that are responsible for feelings of well-being.

Immune Support

When does my dog's immune system need additional support?

It is important to provide additional immune system support when your dog is sick, hurt or in a stressful situation. Platinum Immune Support can assist in cell-mediated and passive immunity by supporting the body’s production of white blood cells and aiding in the proper function of your dog’s immune system.

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