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Wellness The Natural Way

Keeping Healthy Simple

When you provide your pet all the nutrients that nature intended you'll see benefits in every aspect of their health, from digestion and joint care, to allergy and weight management. Our canine formulas were developed to supplement all commercial and home-cooked diets. They’re made with human-grade ingredients that are expertly sourced and work synergistically together for maximum efficacy. Choose the comprehensive daily wellness formula that's right for your pet's individual needs.

Your Pet's Wellness Starts Here

  • Platinum Performance Canine
    Platinum Performance® Canine

    Canine Omega-3 Wellness & Performance Formula

    This daily wellness formula helps support dogs from puppies to adults of all breeds. A veterinarian-developed fo...

    Starting at $22.00
  • Platinum Performance Canine Plus
    Platinum Performance® Canine Plus

    Canine Omega-3 Wellness & Performance Formula With Joint Support

    This formula adds more joint support to our wellness formula with an additional 500mg of Glucosamine Sulfate in ...

    Starting at $26.00
  • Platinum Performance Canine CJ
    Platinum Performance® Canine CJ

    Canine Omega-3 Wellness & Complete Joint Formula

    Our most comprehensive canine joint support formula is designed to address major contributors involved in canine...

    Starting at $41.00
  • Platinum Performance Daily Feline Wellness Supplement
    Platinum Performance® Feline

    Complete Omega-3 Wellness Formula for Cats

    With more than 10 supplements in one formula, including vitamins, trace minerals, amino acids, antioxidants, ome...

    Starting at $12.00

We Believe in Nutrition

Targeting Health Goals for Your Dog

Does your dog have a particular area of health that you would like to focus on? Let us help you choose the right diet and nutritional formula to help you and your dog reach your goals.

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Play More, Worry Less

Conditioning an athlete takes a strategic approach. The right supplementation can support muscle recovery and peak performance, improving results for hard working competitors or active family dogs.

Performance Formulas

Small Bodies. Big Hearts.

Powerful Results for Your Cat with Platinum

Platinum Performance® Feline Wellness Formula addresses feline health with a special blend of ingredients including 200mg of Taurine, an amino acid that supports heart health. This comprehensive supplement was designed to address your cat's health at the cellular level.

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Real Clients. Real Results.

  • Twig

    Platinum Performance® Client since 2007

    "Twig came to me as a little puppy, and I’ve seen her blossom twice over, by just adding Platinum to her diet! Her coat shows the difference it makes. Like all my working dogs, everyone gets a scoop a day! I wouldn’t have it any other way, neither would Twig! She licks the bowl until every granule is gone. I rely on my doggies to help me and want to give them the best!" — Missy B.
  • Patrick

    Platinum Performance® Client since 2012

    "Patrick is a healthy 10-year-old retired greyhound. He gets Platinum CJ with every meal. Greyhounds are a very muscular breed and have a history of joint problems as they age. We give him and our 7-year-old female Polly Platinum CJ together. I believe his continued healthy attitude and ability to run and play still at 10 is a result of this product." — Bob S.

Have Questions?

We’re Here to Help!

Platinum Advisors are dedicated to helping you find the right supplement for your pet’s needs