canine foundation formulas

Start with a Strong Foundation

For The Total Health of Your Dogs & Cats

3 Wellness Formulas

To Fit Your Dog’s Individual Needs

A comprehensive foundation formula supports wellness on a daily basis and can benefit dogs and cats of all ages and life stages. Platinum’s one-formula approach addresses all aspects of health with expertly sourced ingredients that work synergistically for a healthier animal from the inside out. For a recommendation on the right formulas for your dog, take our canine product finder quiz.

Complete Canine Health

Platinum Performance® Canine is the original veterinary-developed formula for complete canine health. This potent blend of high quality ingredients including omega-3 fatty acids, antioxidants, amino acids, trace minerals, vitamins and glucosamine to support every dog.

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Added Joint Support

Platinum Performance® Canine Plus offers all the same health benefits as the original formula, but with elevated levels of glucosamine to support your dog’s joints, tendons and ligaments for increased support for joint movement and performance.

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Complete Joint Support

Platinum Performance® Canine CJ is the only formula of its kind, combining comprehensive total body support with advanced joint support. Hyaluronic acid, MSM, glucosamine, cetyl myristoleate and Boswellia serrata are potent nutrients that target joint health.

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Feline Total Body Wellness: Keeping Your Cat Healthy

Platinum Performance® Feline is a veterinary-developed supplement providing support for every aspect of wellness, from joints to digestive health, and includes 200mg per teaspoon of taurine, an amino acid that helps promote cardiac health in cats.

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All The Ways Platinum Helps Your Pet








Skin & Coat

Tendon &


Platinum Performance Canine formula

Platinum Performance® Canine

Canine Wellness & Performance

Platinum Performance® Canine is a comprehensive wellness formula for all dogs. This formula addresses canine health at the cellular level, providing a special blend of fresh ingredients that supports the fundamental health of each of your dog’s 12 trillion cells.
Healthy cells mean a healthy dog.

Recommended for:

  • All Dogs Including Puppies
  • All Ages
  • All Breeds
  • All Activity Levels
Platinum Performance Canine Plus formula

Platinum Performance® Canine Plus

Wellness & Performance + Additional Joint Support

Platinum Performance® Canine PLUS is the original formula enhanced with an additional 300mg of glucosamine sulfate for a total of 500mg per tablespoon. Glucosamine sulfate is an easily-absorbed, natural substance that helps maintain the synovial fluid that lubricates the joints for healthier function.
Choose When Additional Joint Support is Needed.

Recommended for:

  • Active Dogs
  • Large Breeds
  • Dogs starting to show signs of joint concerns
Platinum Performance Canine CJ formula

Platinum Performance® Canine CJ

Wellness, Performance + Complete Joint Support

Platinum Performance® Canine CJ (Complete Joint) addresses all aspects of health with a powerful blend of the highest-quality, human-grade ingredients for total body wellness with advanced joint and soft tissue support.
All You Need to Support Your Dog.

Recommended for:

  • Competitive Dogs
  • Senior Dogs
  • Any dog with advanced joint needs
“Platinum Performance offers high-quality products for dogs that are simple to give and at a good value. The results are consistent and the quality of ingredients is exceptional.”
— McGee Street Animal Hospital, Norman, OK
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