Building Healthy Dogs and Cats with Good Nutrition

Why Choose Platinum for Your Pets?

Healthy Pets from the Inside Out

Our veterinarian-developed supplements were created to address health at the cellular level, supporting the trillions of cells in your dogs’ and cats’ bodies.

We choose quality and efficacy over low-cost ingredients because quality is essential to the superior results you’ll see when using our products.

Our team of experts uses proprietary manufacturing processes to ensure all our supplements are of exceptional quality and are shipped fresh daily. All supplements are made in California.

During our manufacturing process that takes raw ingredients to finished formulas, we conduct hundreds of quality-based tests to guarantee potency and purity for your pet.

Satisfaction Guaranteed

At Platinum we stand by our formulas unconditionally. If for any reason you are not 100% satisfied, contact us for a replacement or refund.

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Supplements to Support Every Part of Your Dog

Platinum Performance® Canine
Canine Omega-3 Wellness & Performance Formula

This daily wellness formula helps support dogs from puppies to adults of all breeds. A veterinarian-developed formula, Platinum Performance® Canine provides a special blend of the highest quality ingredients to support every part of your dog’s health including digestion, joints, skin and coat and much more. More Details and Product Analysis »See Results »

Price starting at $30.00
+ joint
Platinum Performance® Canine PLUS
Canine Omega-3 Wellness & Performance Formula With Joint Support

This formula adds more joint support for dogs to our wellness formula with an additional 500mg of Glucosamine Sulfate in each serving. Glucosamine Sulfate is an easily absorbed natural substance to help maintain healthy joints. More Details and Product Analysis »See Results »

Price starting at $36.00
+ adv. joint
Platinum Performance® Canine CJ
Total Canine Wellness & Complete Joint Formula

Our Veterinarian-developed canine joint formula delivers comprehensive joint support for active dogs of all ages, sizes and breeds in addition to supporting senior dogs. Designed to address major contributors involved in canine joint health, this formula also provides important ingredients for overall health and wellness.

Price starting at $55.00

Committed to the Health of Your Pet

Platinum Advisors want to hear all about your dogs and cats. They can help you troubleshoot canine and feline health concerns to find the best nutritional support, whether you have a puppy, kitten, senior dog or cat, or a high-performing agility or show dog.

Call Us 800-553-2400

Powerful Results for Your Cat

Platinum Performance® Feline
Complete Omega-3 Wellness Formula for Cats
With more than 10 supplements in one formula, including vitamins, trace minerals, amino acids, antioxidants, omega-3s and more, Platinum Performance® Feline Wellness Formula supports your cat’s overall health. This veterinary-developed supplement provides support for every aspect of wellness, from a cat’s joints to digestive health, and includes 200mg per teaspoon of taurine, an amino acid that helps promote cardiac health in cats.
More Details and Product Analysis »
Price starting at $17.00
An Intestinal Adsorbent
Bio-Sponge® is a canine health supplement designed to help support healthy gastrointestinal function in dogs of all ages, sizes and breeds. Administration of this highly effective intestinal support formula is available in capsules and powder.
More Details and Product Analysis »
Price starting at $37.00
Vegetarian Omega-3 for Dogs
Veterinarians recommend DHA (docosahexaenoic acid) to support a healthy skin and coat, cognitive function and cardiovascular health. Platinum DHA Oil is a very palatable vegetarian-based source of long chain omega-3 fatty acids that can be used in place of fish-based DHA oils.
Price starting at $102.00

Real Clients. Real Results.



Platinum Performance® client since 2016

“I named my little travel size heeler Paisley because she adds copious amounts of color to my life. She goes with me everywhere: agility, herding cattle, fetch, dock diving, hiking, biking or road tripping across America. She gives her all no matter what we do. I wanted to make sure Paisley could maintain her activity level for many years to come, so after consulting with my veterinarian, we started the Canine Platinum Plus supplement. Now, two years later, I still get compliments on how
soft and silky Paisley's coat is.”
— Lucy W.



Platinum Performance® client since 2009
Uses: Platinum Performance® Feline

“As a soon-to-be veterinarian, I had always used Platinum Performance equine products, and heard of the canine line, but never considered it for cats. I was skeptical; I had tried numerous other supplements on my boy, and none worked because he wouldn’t touch them. Turns out, he will lick the Platinum out of the canister if I let him. It really improved his appetite and makes his already fine coat so soft and plush... I couldn’t imagine him entering his senior years without it!”
— Emily W.