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Healthy Pets from the Inside Out

Our veterinarian-developed supplements were created to address health at the cellular level, supporting the trillions of cells in your dogs’ and cats’ bodies.

We choose quality and efficacy over low-cost ingredients because quality is essential to the superior results you’ll see when using our products.
Our team of experts uses proprietary manufacturing processes to ensure all our supplements are of exceptional quality and are shipped fresh daily. All supplements are made in California.
During our manufacturing process that takes raw ingredients to finished formulas, we conduct hundreds of quality-based tests to guarantee potency and purity for your pet.

Satisfaction Guaranteed

At Platinum we stand by our formulas unconditionally. If for any reason you are not 100% satisfied, contact us for a replacement or refund.

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Supplements to Support Every Part of Your Dog

  • Platinum Performance® Canine
    Platinum Performance® Canine

    Canine Wellness & Performance Formula

    Comprehensive canine health begins one cell at a time. Platinum Performance® C...

    Starting at $22.00
  • Platinum Performance® Canine Plus
    Platinum Performance® Canine Plus

    Canine Wellness and Performance Formula Plus Additional Joint Support

    Platinum Performance® Canine Plus is the original Platinum Performance Canine ...

    Starting at $26.00
  • Platinum Performance® Canine CJ
    Platinum Performance® Canine CJ

    The Comprehensive Wellness & Complete Joint Formula

    The Platinum Performance® Canine Complete Joint Formula is designed to address...

    Starting at $41.00

Committed to the Health of Your Pet

Platinum Advisors want to hear all about your dogs and cats. They can help you troubleshoot canine and feline health concerns to find the best nutritional support, whether you have a puppy, kitten, senior dog or cat, or a high-performing agility or show dog.

Call Us 800-553-2400

Powerful Results for Your Cat

  • Platinum Performance® Feline
    Platinum Performance® Feline

    Complete Wellness Formula for Cats

    With more than 10 supplements in one formula, including vitamins, trace minerals, ...

    Starting at $12.00
  • Bio-Sponge®

    An Intestinal Adsorbent

    Bio-Sponge® is an intestinal protectant designed to help support healthy intes...

    Starting at $27.00
  • Platinum DHA/EPA Oil
    Platinum DHA/EPA Oil

    Vegetarian Omega-3 for Dogs and Cats

    Veterinarians recommend DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid)...


Real Clients. Real Results.

  • Paisley

    Platinum Client since 2016

    "I named my little travel size heeler Paisley because she adds copious amounts of color to my life. She goes with me everywhere: agility, herding cattle, fetch, dock diving, hiking, biking or road tripping across America. She gives her all no matter what we do. I wanted to make sure Paisley could maintain her activity level for many years to come, so after consulting with my veterinarian, we started the Canine Platinum Plus supplement. Now, two years later, I still get compliments on how
soft and silky Paisley's coat is." —Lucy W.
  • Mufasa

    Platinum Client since 2009

    "As a soon-to-be veterinarian, I had always used Platinum Performance equine products and heard of the canine line but never considered it for cats. I was skeptical. I had tried numerous other supplements on my boy, and none worked because he wouldn't touch them. Turns out, he will lick the Platinum out of the canister if I let him. It really improved his appetite and makes his already fine coat so soft and plush. I couldn't imagine him entering his senior years without it!" — Emily W.