Nutrition for Healthy Dogs & Cats

Formulas for Joints, Allergies, and More

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96% of Clients See a Positive Impact on Their Dog's Health*

Choose a Daily Wellness Supplement for Your Dog

Platinum Performance® Canine
Canine Omega-3 Wellness & Performance Formula

This daily wellness formula helps support dogs from puppies to adults of all breeds. A veterinarian-developed formula, Platinum Performance® Canine provides a special blend of the highest quality ingredients to support every part of your dog’s health including digestion, joints, skin and coat and much more. More Details and Product Analysis »See Results »

Price starting at $30.00
+ joint
Platinum Performance® Canine PLUS
Canine Omega-3 Wellness & Performance Formula With Joint Support

This formula adds more joint support for dogs to our wellness formula with an additional 500mg of Glucosamine Sulfate in each serving. Glucosamine Sulfate is an easily absorbed natural substance to help maintain healthy joints. More Details and Product Analysis »See Results »

Price starting at $36.00
+ adv. joint
Platinum Performance® Canine CJ
Total Canine Wellness & Complete Joint Formula

Our Veterinarian-developed canine joint formula delivers comprehensive joint support for active dogs of all ages, sizes and breeds in addition to supporting senior dogs. Designed to address major contributors involved in canine joint health, this formula also provides important ingredients for overall health and wellness.

Price starting at $55.00
Platinum Performance® Feline
Complete Omega-3 Wellness Formula for Cats
With more than 10 supplements in one formula, including vitamins, trace minerals, amino acids, antioxidants, omega-3s and more, Platinum Performance® Feline Wellness Formula supports your cat’s overall health. This veterinary-developed supplement provides support for every aspect of wellness, from a cat’s joints to digestive health, and includes 200mg per teaspoon of taurine, an amino acid that helps promote cardiac health in cats.
More Details and Product Analysis »
Price starting at $17.00
Product Finder for Dogs

Platinum Canine Product Finder

Our Platinum Canine Product Finder quiz provides a personalized recommendation based on your dog’s individual needs and health goals, from overall wellness to advanced nutritional support. To get started, answer a few questions about your dog's health needs and goals. You’ll instantly receive a personalized product recommendation for your dog.

Take The Quiz Now
Small Animal Bio-Sponge Formulas

Canine GI Issues?

Bio-Sponge is Here

Bio-Sponge® is a canine health supplement for all breeds of puppies and dogs. It may be helpful during times of intestinal disturbance.

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Canine Skin and Allergy Formulas

Support for Seasonal Allergies

Helps Maintain Normal Histamine Levels for Dogs

Platinum Skin & Allergy is a potent formula that may be helpful to support dogs with seasonal allergies.

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Give Your Puppy a Healthy Start

Provide your puppy with vitamins, trace minerals, fatty acids and amino acids to support growth and development at the cellular level.

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healthy dog

A Healthier Dog At Every Stage of Life

Help your dog feel his best whether he’s an active adult or aging senior. Platinum Performance provides three comprehensive wellness supplements to choose from with various levels of joint support to target your dog’s personal needs.

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Client Stories



Platinum Performance client since 2008
Uses: Platinum Performance® Canine CJ

“My Doberman Eiko and I competed in the sport of Schutzhund/IPO. It is a very physically demanding sport as it was created to be a breed test for police dogs where they will have to scale 6 foot walls, intense obedience work and stop and control fleeing suspects. He is now retired after winning the Regional and National Championships, he even competed at the World Championships in Italy and made top 10. However I noticed this last year at 10 years old his normal joint supplement wasn't working any more, and I know from my horse world that this was an excellent product. I put him on the CJ and within a week he was acting like a 3 year old. He was not showing any stiffness after our long walks and leaped around like a puppy. Thank you Platinum Performance for making my best friend feel like a youngster again!”
— Wendy S.



Platinum Performance client since 2015
Uses: Ortho-Chon®

“Tara is my 3-year-old Flat-Coated Retriever and she is a tri-paw-- a dock diving tri-paw. I wanted to get her on joint support immediately when she came to me at 8 weeks old. I knew her joints would be stressed from compensation patterns. Having used Ortho-Chon for other dogs, I knew the value of this wonderful product. Tara's Personal Best is 18ft 3in – on 3 legs. She is a super athlete – and we thank you Platinum Performance for keeping her going strong!!”
— Mary C.



Platinum Performance client since 2017
Uses: Platinum Performance® Canine PLUS

“I have 7 basset hounds. Elvis is my big red boy. He is 18 months old and he is the reason all my pups are on Platinum Plus. Elvis had a skin infection when he was very young. We went to the park a lot and he is in conformation showing, so we are on a lot of different terrain and in different areas. Once the infection cleared I was told to use Platinum Plus not only for his coat but for his joints. He is a big boy and we have dealt with bouts of Pano and mild limping while he was growing. He did so well with it, that I put everyone on it. They have no problems, and I sprinkle Platinum Plus on their food everyday. I can't say enough good things about what it does for my dogs' skin, coat, joints and overall well being.”
— Joan L.

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dog performance advisor xtended

Not Sure What Your Pet Needs?

Platinum Advisors are Here to Help

If you have questions or would like a dog supplement or cat supplement recommendation based on your pet's individual needs, contact a Platinum Advisor and get answers.

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Earn Platinum Rewards

With every purchase of a Platinum Formula

You can use your Platinum Rewards Points toward future purchases of Platinum supplements or merchandise.

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c allergy

It's That Time

Platinum Skin & Allergy

For Seasonal Allergy Support

Helpful in dogs with seasonal allergies, Platinum Skin & Allergy supports a healthy coat, maintains normal histamine levels and properly functioning immune system.

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canine heroes

High Flying Disc Dogs

Welcome to the world of canine disc. Anyone can enjoy it if you have an interested dog, a flying disc and a little bit of a throwing arm. It is estimated that over a million dogs in the United States alone play flying disc, although a small percentage actually compete.

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*Based on a 2023 survey of Platinum clients.