Our Heritage in Animal Health

As an animal health company, learning about the power of nutrition is at our core. From our founding in veterinary medicine by an veterinary pioneer, to our standards for quality and results, our passion for improving the lives of animals and the people who love and care for them remains. We expect more, and rely on our spirit of innovation guide us.

Dr. Doug & Sue Herthelfounders, APEMC (1972)

Founded in Veterinary Medicine

Dr. Doug Herthel has been an innovator in veterinary medicine since founding the renowned Alamo Pintado Equine Medical Center in 1972 together with his wife Sue. A surgeon and early pioneer of regenerative medicine, Dr. Herthel recognized the role that nutrition has in a biological approach to healing, performance and daily wellness.

Born From Necessity and Tested by Veterinarians Nationwide

Platinum Performance® began as a clinical tool Dr. Herthel formulated to combine with hyperbaric oxygen, a recovery pool, innovative medical devices, and stem cell therapy to help support equine athletes as they came back from injury, surgery and sickness. Veterinarians across the country requested the product and saw results in their own patients, reporting positive results that helped change the way animal nutrition was viewed.

Quality Beyond What is On the Label

"At Platinum our mission is to improve lives through superior nutrition and unmatched personal service. We thank you for choosing Platinum Performance for your dog and cat, and we look forward to serving you."

Grounded in Family

Platinum Performance® started as a family passion, and remains deeply rooted in family today. Mark Herthel, son of Dr. Doug and Mrs. Sue Herthel, has led the Platinum team since its earliest days. Mark’s entrepreneurial spirit and passion for research and innovation, coupled with Dr. Herthel’s scientific and medical expertise, has led to the creation of formulas that have helped to advance the role of nutrition in human and animal health.

Have Questions About Nutrition for Your Pet?

We’re Here to Help!

Platinum Advisors are dedicated to helping you find the right supplement for your dog's and cat's needs.