Keep Your Dog Calm & Focused

Let Platinum Help

Fatty acids play a key role in brain health and are important for mental focus and disposition. A good source of omega-3 fatty acids, amino acids, vitamins and trace minerals can be found in all three Platinum Performance® Canine foundation formulas. Platinum Serenity can be added for advanced calming support for nervous or hyperactive dog.

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Supplements for Cognitive Health & Calming

    • Dog Supplements
      Platinum Performance® Canine

      Canine Omega-3 Wellness & Performance Formula

      This daily wellness formula helps support dogs from puppies to adults of all breeds. A veterinarian-developed fo...

      Starting at $23.00
    • Platinum Performance Canine Plus
      Platinum Performance® Canine Plus

      Canine Omega-3 Wellness & Performance Formula With Joint Support

      This formula adds more joint support for dogs to our wellness formula with an additional 500mg of Glucosamine Su...

      Starting at $27.00
    • Joint Support for Dogs
      Platinum Performance® Canine CJ

      Canine Omega-3 Wellness & Complete Joint Formula

      Our most comprehensive canine joint support formula is designed to address major contributors involved in canine...

      Starting at $42.00
    • Platinum Serenity
      Platinum Serenity

      Helps Maintain Calmness for Dogs

      Platinum Serenity is a special herbal formula consisting of Magnolia Officinalis, a botanical, and Theanine, an ...

      Starting at $49.00

The Role of Theanine for Calming

Theanine is a naturally-occurring amino acid that provides a calming effect on the central nervous system, resulting in changes in mood and behavior. Theanine also increases the production of other chemicals produced in the brain, including dopamine and serotonin that are responsible for feelings of well-being.

  • Health Tip

    Because the brain is largely composed of lipids, supplementing with omega-3 fatty acids along with antioxidants can support healthy cognitive function.

Platinum Serenity

Helps Maintain Calmness

  • A special formula consisting of Magnolia officinalis, a botanical extract, magnesium citrate, and L-Theanine, an Amino acid, which helps maintain calmness
  • Useful for dogs that exhibit nervousness, hyperactivity or respond to environmentally induced stress

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Which Product is Right?

  • Cognitive Function

    Platinum Performance® Canine*

    How It Works
    Provides omega-3 FAs along with antioxidants to support healthy cognitive function.

    Recommended For
    Support of cognitive function for mental focus and trainability.

  • Advanced

    Platinum Serenity

    How It Works
    Provides magnesium citrate, Magnolia officinalis, Phellodendron amurense & Theanine.

    Recommended For
    Nervous or hyperactive dogs with environmentally-induced stress.

  • Best Result

    Platinum Performance® Canine
    + Platinum Serenity

    How It Works
    Provides a combination of formulas to support cognitive health and promote calmness.

    Recommended For
    Advanced support for mental focus, trainability and hyperactivity.

*Platinum Performance® Canine, Platinum Performance® Canine CJ and Platinum Performance® Canine PLUS would all be appropriate choices.

Real Clients. Real Results.

  • Brag

    Platinum Performance® client since 2009

    “We ask a lot of the dogs. We ask them one minute to go into a building and search for a dangerous person that might be hiding there and an hour later ask them to search for narcotics in a series of parked cars. When I started Brag on Platinum, I saw an immediate effect, I could see that he had more energy, his coat was amazing and he seemed more settled and happier. He was more sure of himself, and it was almost like he knew where he fit in the world.” — Officer David Hedges, Santa Barbara Police Department K-9 Unit.

  • Darcy

    Platinum Performance® client since 2011

    “Darcy is as important to our family as any child I would have given birth to! She is full of energy and keeps us all on our toes. My daughter (the human one) says she is the P90X Dog! I attribute that to her healthy diet that includes Platinum Performance. A day doesn’t go by that she doesn’t get her vitamins!” — Beth R.

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What is the Role of Theanine for Calming?

Theanine is a naturally-occurring amino acid that is commonly present in green tea. Theanine provides a calming effect on the central nervous system, resulting in changes in mood and behavior. Theanine also increases the production of other chemicals produced in the brain, including dopamine and serotonin that are responsible for feelings of well being.

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