• 800.553.2400
  • 0

    You have no items in your shopping cart.

Wellness The Natural Way

Keeping Healthy Simple

When you provide your pet all the nutrients that nature intended you'll see benefits in every aspect of their health, from digestion and joint care, to allergy and weight management. Choose the comprehensive daily wellness formula that's right for your pet's individual needs.

Your Pet's Wellness Starts Here

  • Platinum Performance® Canine
    Platinum Performance® Canine

    Canine Wellness & Performance Formula

    Comprehensive canine health begins one cell at a time. Platinum Performance® C...

    Starting at $21.00
  • Platinum Performance® Canine Plus
    Platinum Performance® Canine Plus

    Canine Wellness and Performance Formula Plus Additional Joint Support

    Platinum Performance® Canine Plus is the original Platinum Performance Canine ...

    Starting at $25.00
  • Platinum Performance® Canine CJ
    Platinum Performance® Canine CJ

    The Comprehensive Wellness & Complete Joint Formula

    The Platinum Performance® Canine Complete Joint Formula is designed to address...

    Starting at $39.00
  • Platinum Performance® Feline
    Platinum Performance® Feline

    Complete Wellness Formula for Cats

    Platinum Performance® Feline Wellness Formula addresses Feline health at the c...

    Starting at $11.50

We Believe in Nutrition

Targeting Health Goals

Does your dog have a particular area of health that you would like to focus on? Let us help you choose the right diet and nutritional formula to help you and your dog reach your goals.

Learn More

Play More, Worry Less

Conditioning an athlete takes a strategic approach. The right supplementation can support muscle recovery and peak performance, improving results for hard working competitors or active family dogs.

Performance Formulas

Small Bodies. Big Hearts.

Powerful Results with Platinum

Platinum Performance® Feline Wellness Formula addresses feline health with a special blend of ingredients including 200mg of Taurine, an amino acid that supports heart health. This comprehensive supplement was designed to address your cat's health at the cellular level.

Buy Now

Real Clients. Real Results.

  • Twig

    Platinum Performance® Client since 2007

    "Twig came to me as a little puppy, and I’ve seen her blossom twice over, by just adding Platinum to her diet! Her coat shows the difference it makes. Like all my working dogs, everyone gets a scoop a day! I wouldn’t have it any other way, neither would Twig! She licks the bowl until every granule is gone. I rely on my doggies to help me and want to give them the best!" — Missy B.
  • Patrick

    Platinum Performance® Client since 2012

    "Patrick is a healthy 10-year-old retired greyhound. He gets Platinum CJ with every meal. Greyhounds are a very muscular breed and have a history of joint problems as they age. We give him and our 7-year-old female Polly Platinum CJ together. I believe his continued healthy attitude and ability to run and play still at 10 is a result of this product." — Bob S.

Have Questions?

We’re Here to Help!

Platinum Advisors are dedicated to helping you find the right supplement for your pet’s needs

800-553-2400