• We Love Horses

    Doing what’s right by the horse is at our core. From our founding in veterinary medicine by an equine veterinary pioneer, to our standards for quality and results, no other nutritional supplement company dares to set the bar as high.

Quality. Research. Results.

Doing What it Takes to be the Best

Learn About Our Quality

At Our Core

We live by a set of core values that was established in our earliest days. They guide everything we do and each decision we make.

  • Quality
  • Client Focus
  • Results
  • Character
  • Leadership
  • Innovation

More On Our Service
Doug Herthel, DVM, Founder, Platinum Performance® (1996)

Animal Health is Our Mission

Our mission is to improve lives through superior nutrition and unmatched personal service.

Our Heritage