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Quick Links

Widgets / Content Blocks

Colors

Swatch Hex Code CSS Class SCSS Mixins Usage
#bf1e2d .red @brand-red, @brand-primary We're no longer using red on the website except for Add to Cart and Checkout buttons, but those may be changing to a new color.
#9b0a17 .dark-red Use as button hover color for red buttons.
#006c9c .blue @brand-blue, @brand-secondary Used for links, icons, and as an accent color.
#13597d .dark-blue @brand-dark-blue Use for link hover colors, and as an accent color where "blue" isn't appropriate. Use for icons that require a second color such as the Tendons & Ligaments icons.
#272727 .black @brand-black Use for headings and in place of pure black (#000) as that is too harsh.
#555555 Use for default text color. Body copy must be this color to have enough contrast.
#888888 Use only for large text such as the style2 and style3 quotes.
#dfe3e6 Use for borders such as on sections, tables, etc.
#f1f1f1 @brand-xxlight-grey Use for featured section backgrounds
#ffc646 Use for Platinum Colic Coverage. On the website is currently only used for the Colic Coverage icon.

Fonts

Font Name CSS Class CSS Style Usage
Whitney Book font-family: 'Whitney-Book', Arial, sans-serif; Use as default font
Whitney Bold font-family: 'Whitney-Bold', Arial, sans-serif; Use for bolding small amount of text that needs to stand out and for certain sub-headings.
Whitney Medium font-family: 'Whitney-Medium', Arial, sans-serif; Use for headings that sit over the top of images, and for sub-headings in certain cases when they need to stand a bit more than the book font.
Just Lovely .justlovely font-family: 'Just-Lovely'; 'Whitney-Book', Arial, sans-serif; Use sparingly for headings, usually for special features like "All The Ways..." sections
V-Hand .vhand font-family: 'V-Hand','Whitney-Book',Arial,sans-serif; New addition to the website to tie into print materials. Use for veterinarian pages- mainly for quotes and use sparingly for headings. Also can be used for client testimonials/quotes. On the website use with "line-height:1"
Steelfish Not currently used or available on the website, but used in print materials
Hand of Sean Not currently used or available on the website, but possibly used in print materials. Used for Human product labels, but I'm not sure if it is still used anywhere else.

Basic Content Area

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Gray Background

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Blue Background, White Text

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tempus elit risus, sed molestie justo sagittis sit amet. Cras pellentesque neque sit amet est ultricies porttitor. Donec luctus placerat est, ut feugiat urna sodales nec. Morbi consectetur maximus mattis. Praesent consectetur nisi tellus, at feugiat nulla eleifend ac. Ut porttitor arcu vel nibh congue placerat at non arcu. Praesent quis egestas ante.

Heading with icon above

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tempus elit risus, sed molestie justo sagittis sit amet. Cras pellentesque neque sit amet est ultricies porttitor. Donec luctus placerat est, ut feugiat urna sodales nec. Morbi consectetur maximus mattis. Praesent consectetur nisi tellus, at feugiat nulla eleifend ac. Ut porttitor arcu vel nibh congue placerat at non arcu. Praesent quis egestas ante.

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Quotes

“Some of the best results that I’ve had with Platinum Performance are with chronic allergies. I’ve had good success with putting those horses on Platinum formulas.”
— Dr. Jared Christensen, Gunnison Valley Animal Clinic
“Some of the best results that I’ve had with Platinum Performance are with chronic allergies. I’ve had good success with putting those horses on Platinum formulas.”
— Dr. Jared Christensen, Gunnison Valley Animal Clinic
“Some of the best results that I’ve had with Platinum Performance are with chronic allergies. I’ve had good success with putting those horses on Platinum formulas.”
— Dr. Jared Christensen,
Gunnison Valley Animal Clinic
“Some of the best results that I’ve had with Platinum Performance are with chronic allergies. I’ve had good success with putting those horses on Platinum formulas.”
— Dr. Jared Christensen,
Gunnison Valley Animal Clinic

Full-Width Tiles

equine nutrition

Platinum PAKs

Make Supplementing Simple

Personalized Platinum PAKs® are a convenient way to provide horse supplements in daily doses. Custom PAKs can be created with the horse vitamins, trace minerals, antioxidants, or additional hoof and joint support that your horse needs. Some PAKs include complimentary Platinum Colic Coverage™ for peace of mind.

Learn More
Morgan Cromer NCHA Hall of Fame Inductee
Platinum client since 2014

Fueling Champions with the
Power of Nutrition

With the right nutrition horses can recover quicker, get stronger and stay healthier. We call it building a more durable athlete. A more durable athlete can better tolerate the stresses of training and competition.

Shop Performance Formulas
equine nutrition

Ride More. Worry Less.

With Platinum Colic Coverage™

Complimentary Reimbursement for Colic Surgery up to $10,000

  • No Age Limit for Horses
  • All Types of Colic Surgery Covered
  • Compatible with Equine Insurance
  • Order in Buckets or Platinum PAKs
Enroll Today

Unmatched Quality.
Years of Research.
Countless Results.

We have a track record of success. That's why World Champions, futurity finalists and serious competitors trust Platinum with their nutrition program.

Mary Walker, World Champion Barrel RacerPlatinum client since 2010

Need Sound Advice?

We're Here to Help

Platinum Advisors can answer the tough questions and help you create a custom plan for each horse.

800-553-2400
Laine Ashker, USEA AEC Gold Cup ChampionPlatinum Performance client since 2011

Fueling Champions with
the Power of Nutrition

With the right nutrition horses can recover quicker, get stronger and stay hydrated. We call it building a more durable athlete. A more durable athlete can better tolerate the stresses of training and competition.

Shop Formulas

Tiles

  • Platinum Longevity®

    Platinum Longevity®

    The Power of Pterostilbene

    This pterostilbene-containing formula is chosen for performance horses to help maintain normal levels of inflammation and support the horse’s response to oxidative stress and muscle breakdown. Pterostilbene is a methylated analogue of resveratrol and is chemically similar, however it's 3 times more bioavailable.

    Learn More
  • horse muscle

    Nourishing The Senior Horse

    Veterinary care, tailored nutrition and owner dedication is allowing senior horses to thrive. Learn about concerns that affect senior horses and the Platinum products that can help.

    Read Article
  • Sound Science = Proven Results

    Putting Platinum to the Test

  • #DearPlatinum

    Results from Horse Owners

  • Impacting Inflammation

    The Ideal Equine Diet

  • Quality Matters

    What to look for

  • horse muscle

    Left-aligned

    This is The Sub-heading

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    Learn More
  • horse muscle

    Nourishing The Senior Horse

    Veterinary care, tailored nutrition and owner dedication is allowing senior horses to thrive. Learn about concerns that affect senior horses and the Platinum products that can help.

    Read Article

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What Does Your Horse Need?

Beyond high quality forage, it’s important to choose the foundation formula that best fits your horse’s nutritional needs. All three veterinary-developed formulas provide support for every aspect of horse health from hooves to coat, digestion to joint health.

  • Support for Wellness
    Platinum Performance® Equine provides important nutrients like omega-3s, vitamins, trace minerals, antioxidants and amino acids and more to support every aspect of horse health from head to hoof.
  • Wellness + Digestive Care
    Platinum Performance® GI includes the wellness benefits found in Platinum Performance Equine® with added probiotics, prebiotics and glutamine to support healthy digestion, and immunity.
  • Wellness + Complete Joint Support
    Platinum Performance® CJ provides all the wellness support in Platinum Performance® Equine, along with 2 additional formulas for higher levels of support for joints and cartilage including ASU.

Product Grids / Columns

Whole-Horse Health in One Bucket

Choose the Right Equine Nutrition Formula for Your Horse

See All Products

Build a Supplement Plan with Precision

Step 1: Choose the Right Wellness Formula

Step 2: Choose Additional Formulas for Targeted Support

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  • Platinum Gastric Support®
    Platinum Gastric Support®

    Helps Maintain Equine Stomach and Hindgut Health

    Platinum Gastric Support® helps maintain healthy gastric acid levels in the stomach, as well as normal intes...

    Starting at $95.00
  • Probiotics for Horses
    Platinum Balance®

    A Daily Probiotic to Maintain Equine Digestive Health

    This daily probiotic formula provides both prebiotics and probiotics to support digestion and hindgut health. Th...

    Starting at $26.00
  • Platinum Hoof Support
    Platinum Hoof Support

    Advanced Hoof Support Formula for Horses

    Platinum Hoof Support was designed to support healthy hoof strength and growth in horses with advanced hoof care...

    Starting at $42.00
  • Platinum Gastric Support®
    Platinum Gastric Support®

    Helps Maintain Equine Stomach and Hindgut Health

    Platinum Gastric Support® helps maintain healthy gastric acid levels in the stomach, as well as normal intes...

    Starting at $95.00
  • Probiotics for Horses
    Platinum Balance®

    A Daily Probiotic to Maintain Equine Digestive Health

    This daily probiotic formula provides both prebiotics and probiotics to support digestion and hindgut health. Th...

    Starting at $26.00
  • Platinum Hoof Support
    Platinum Hoof Support

    Advanced Hoof Support Formula for Horses

    Platinum Hoof Support was designed to support healthy hoof strength and growth in horses with advanced hoof care...

    Starting at $42.00

Cards

Platinum Team Riders

  • Nicki Shahinian-Simpson

    International Grand Prix Rider
    Platinum Performance client since 1996

    “I started using Platinum in '96 when it was first developed, and I've been a big supporter all along. I swear by it. It gives everything that the horse needs from their joints to their coats to everyday fitness in one bucket. It is easy to feed, and it just makes sense.”

  • Bud Lyon

    2018 AQHA World Champion Senior Ranch Riding
    Platinum Performance client since 2009

    “As a competitor, I recognize that these athletes can only perform as well as they feel, and Platinum products allow my horses to feel (and look) their best. In order to cultivate the optimal performance from my horses, I give them the optimum in nutrition, and that's why I choose Platinum Performance.”

  • Sarah Lockman

    2019 Pan American Games Individual Gold Medalist, Dressage
    Platinum Performance client since 2012

    “Since switching my horses to Platinum Performance CJ, I have noticed their coats are dappled or shiny and they have less stiffness when warming up. My horses seem more comfortable and have more stamina. I recommend Platinum to all my clients as I feel it helps them get an extra 'kick' needed for athletes.”

See More Results

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  • Bio-Sponge is Recommended to:

    • Support horses with chronic or occasional watery or loose stool
    • Support horses experiencing diarrhea after surgery or treatment with antibiotics
    • Support foals experiencing foal heat scours
    • Support foals experiencing the harmful effects of microbial overgrowth and toxin production

    Bio-Sponge® is available in powder or paste and is safe to be given daily for horses that need to consume it as part of their diet for ongoing intestinal disturbances or loose watery stool.

  • Bio-Sponge® may be Helpful for Foals

    Bio-Sponge® is supportive for intermittent cases of diarrhea that might be caused by a virus, bacteria or other pathogen. It is also widely used with new foals because exposure to infectious agents is especially dangerous for these young horses. Many veterinarians rely on Bio-Sponge® to help support both foals and adult horses with intestinal disturbances.

Heros