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Colors

Swatch Hex Code CSS Class SCSS Mixins Usage
#bf1e2d .red @brand-red, @brand-primary We're no longer using red on the website except for Add to Cart and Checkout buttons, but those may be changing to a new color.
#9b0a17 .dark-red Use as button hover color for red buttons.
#006c9c .blue @brand-blue, @brand-secondary Used for links, icons, and as an accent color.
#13597d .dark-blue @brand-dark-blue Use for link hover colors, and as an accent color where "blue" isn't appropriate. Use for icons that require a second color such as the Tendons & Ligaments icons.
#272727 .black @brand-black Use for headings and in place of pure black (#000) as that is too harsh.
#555555 Use for default text color. Body copy must be this color to have enough contrast.
#888888 Use only for large text such as the style2 and style3 quotes.
#dfe3e6 Use for borders such as on sections, tables, etc.
#f1f1f1 @brand-xxlight-grey Use for featured section backgrounds
#ffc646 Use for Platinum Colic Coverage. On the website is currently only used for the Colic Coverage icon.

Fonts

Font Name CSS Class CSS Style Usage
Whitney Book font-family: 'Whitney-Book', Arial, sans-serif; Use as default font
Whitney Bold font-family: 'Whitney-Bold', Arial, sans-serif; Use for bolding small amount of text that needs to stand out and for certain sub-headings.
Whitney Medium font-family: 'Whitney-Medium', Arial, sans-serif; Use for headings that sit over the top of images, and for sub-headings in certain cases when they need to stand a bit more than the book font.
Just Lovely .justlovely font-family: 'Just-Lovely'; 'Whitney-Book', Arial, sans-serif; Use sparingly for headings, usually for special features like "All The Ways..." sections
V-Hand .vhand font-family: 'V-Hand','Whitney-Book',Arial,sans-serif; New addition to the website to tie into print materials. Use for veterinarian pages- mainly for quotes and use sparingly for headings. Also can be used for client testimonials/quotes. On the website use with "line-height:1"
Steelfish Not currently used or available on the website, but used in print materials
Hand of Sean Not currently used or available on the website, but possibly used in print materials. Used for Human product labels, but I'm not sure if it is still used anywhere else.

Quotes

“Some of the best results that I’ve had with Platinum Performance are with chronic allergies. I’ve had good success with putting those horses on Platinum formulas.”
— Dr. Jared Christensen, Gunnison Valley Animal Clinic
“Some of the best results that I’ve had with Platinum Performance are with chronic allergies. I’ve had good success with putting those horses on Platinum formulas.”
— Dr. Jared Christensen,
Gunnison Valley Animal Clinic
“Some of the best results that I’ve had with Platinum Performance are with chronic allergies. I’ve had good success with putting those horses on Platinum formulas.”
— Dr. Jared Christensen,
Gunnison Valley Animal Clinic