Unmatched Quality

Quality has been at the core of our culture for more than two decades. It goes beyond what's on the label. It's about the care we take to create powerful formulas to support health, performance and longevity.

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  • We Believe Prevention is the Best Policy

    Providing the best nourishment before problems arise is key to avoiding potential injury or sickness. Preventive nutrition is also the most cost-effective investment you can make into your pet’s health, performance, and longevity.

Made in California
Independently Tested
Supported by Science
AlyssaPlatinum Performance® Advisor

We Know Good Medicine, Good Nutrition & Nature
Go Hand-in-Hand.

The right nutrition supports treatment, immunity, and recovery, while the wrong nutrition inhibits healing. Supplementing a pet's natural diet with well-designed, carefully manufactured, natural pet supplements and vitamins supports lifelong health.

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Have Questions? We’re Here to Help

Our Platinum Advisors are dedicated, experienced nutritionists, dietitians, animal lovers and athletes. We’re here to help you get the right supplements for your dogs and cats nutrition.