Meet our Platinum Performance®
Veterinary Team

Platinum Performance® was founded in veterinary practice, and we continue to work closely with veterinarians across the country to ensure our products are offering significant results. Here at Platinum, we rely on a seasoned team of veterinarians to support our Platinum Advisor Team in providing you with sound supplementation recommendations.

Doug Herthel, DVM

Founder, Platinum Performance®

An alumni of the University of California at Davis School of Veterinary Medicine, Dr. Herthel founded the Alamo Pintado Equine Medical Center together with his wife Sue in 1972. In 1995, Dr. Herthel is credited with revolutionizing the use of bone marrow derived stem cell therapy in equine patients, and continues to be a renowned expert in regenerative medicine and the Biological Approach to Healing. Committed to furthering the reach of biological medicine, Dr. Herthel developed Platinum Performance® in 1996 to speed healing in equine patients after orthopedic surgery. Dr. Herthel remains an integral part of Platinum Performance®, and is heavily involved in clinical research and product development.

Carter Judy, DVM, DACVS

Staff Surgeon, Alamo Pintado Equine Medical Center

Dr. Judy achieved his veterinary degree from the University of California at Davis School of Veterinary Medicine. Following an internship in large animal medicine and surgery at Texas A&M University and a residency in equine surgery and performance evaluation at UC Davis, Dr. Judy joined the team at Alamo Pintado to continue his work in practice as a renowned equine surgeon. Recognized as a world leader in MRI (Magnetic Resonance Imaging), Dr. Judy travels throughout the U.S. and internationally lecturing on the benefits of MRI as the gold standard in veterinary diagnostics.

Meri Stratton-Phelps, DVM, MPVM, DACVIM (LA), DACVN

Veterinary Clinical Nutritionist, Platinum Performance®

Dr. Stratton-Phelps graduated from the University of California at Davis School of Veterinary Medicine with her DVM in 1996, and completed her MPVM degree in 1999. After working as an intern at San Luis Rey Equine Hospital, Dr. Stratton-Phelps returned to UC Davis for an equine emphasis large animal medicine residency. Dr. Stratton-Phelps was a Clinical Assistant Professor in the Department of Large Animal Medicine at the University of Georgia from 2005-2006, and remains an adjunct professor in the Department. She has worked as a clinical nutritionist with Platinum Performance® since 2006, and supports the Platinum Advisor Team in providing nutritional and supplementation recommendations.


The Platinum Difference

We produce 100% of all Platinum Performance® supplements fresh in our own California facility, preserving the quality, potency and purity of our formulas. You can take comfort knowing that Platinum Performance® supplements are meant to be administered in conjunction with one another, delivering the results you need.

Tell Us About
Your Horse

We want to hear from you! Tell us about your Platinum Horse.


The Science of Results

With advanced clinical research, see why Platinum Performance® is supported by veterinarians.

You Have Questions
Platinum Has Answers

See our Frequently Asked Questions or call a Platinum Advisor at 1 (800) 553-2400 so we can personally answer your questions.

Make it a
Platinum PAK®

Platinum PAKs are a great way to give your horse the supplements he needs in one easy to administer daily PAK®.

Try a Sample

Try a sample and see how easy it is to include our formulas in your daily routine.