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Canine Nutrition

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Feline Frequently Asked Questions

My 4-year-old Persian constantly itches. It started under her chin, spread to the ears and has migrated around the corners of her mouth. A skin graft test showed her negative to fleas, ringworm and mites. I don't want to put her on steroids.

Don’t be so sure they aren’t fur mites, which are difficult to find in a scraping. But the itching could also be the result of a food allergy. You may have to try her on a different brand or food, or take her to a veterinary dermatology specialist to get to the bottom of it. In the meantime, Platinum Performance Feline can help rebuild or strengthen your cat’s immune system and replace nutrients that may be missing from her diet. A healthy cat is less likely to suffer from the ill effects of a mite invasion or food allergies. Be sure to introduce the granular formula slowly. Cats are notoriously finicky about food and routine changes as you will undoubtedly learn when trying to get to the bottom of food allergies with a change of brands.

My cat has feline acne. Can Platinum Performance help?

Chin acne is a common problem with some cats. Remove all plastic from the cat’s environment, including bowls and toys — anything your cat's face could come in contact with that is made of plastic. Feed him from glass or metal bowls and make sure to clean them daily. The omega fatty acids in Platinum Performance Feline can help improve skin conditions, including chin acne. But if the spots began to abscess, please see your veterinarian for treatment.

My cat seems to squint a lot, especially when I am showing him. I am told he has dry eyes from the stress of showing. Can Platinum Feline help?

Yes, stress can produce dry eyes. Squinting is your cat’s way of re-moisturize her sore eyes. You can try a moisturizing eye drop in your cat’s eyes, but make sure you try out different brands in your own eyes first to find a non-sting product for your cat. Again, Platinum Feline is an excellent health and wellness booster. Improved immune response also supports improved stress response.

My cat has chronic fur balls. Can nutrition supplements help?

Trichobezoars (fur balls) are commonly found in older, indoor, long haired, overweight cats, though cats of all age, sex and breed can be affected. They’re typical of cats that either over groom, have excessive irritant coat loss or have ‘lazy bowel syndrome.’ Fur is ingested and forms a matted ball in the stomach or upper intestine causing a partial or complete obstruction, which can lead to infection and other bowel conditions. Other causes include inflammatory skin disease (fleas, lice, mites), which may cause excess hair loss and skin inflammation, stimulating licking and ingesting hair. Sedentary cats are often overweight cats. Often bored and stressed, they may develop psychogenic dermatitis, a stress condition that can induce cats to excessively lick, pull out and swallow hair in large quantities. Improved nutrition, including a high fiber diet can help to improve bowel function (and move the fur ball out) but omega fatty acids are also helpful. Fur balls typically cause constipation and decreased appetite so adding a nutritional supplement like Platinum Performance is especially beneficial. See your vet if regurgitation or vomiting persists.

Any statement made in this website, or on our product labels have not been evaluated by the regulatory agencies of each state and the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.

Featured Product

Platinum Performance™ Feline
Platinum Performance™ Feline

Platinum Performance™ Feline Wellness Formula was clinically developed to be a foundation formula for daily nutritional support.
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Success Stories

Healthy Platinum Eaters

Lila & Winston Churchill
It's a good thing Lila loves the Platinum Bars. Her busy schedule includes dance, softball and soccer and the Platinum Bars keep her from getting sick so she can play harder. Her cat, Winston Churchill, also enjoys Platinum Performance Wellness formula with his breakfast everyday for optimum health.

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