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Will Simpson

"An important part of my job is managing his career from a longevity standpoint-from how I train him, how much we jump, and what I include in his nutrition program. Which for me, will always be Platinum Performance. I've been using it since 1996, and it's a simple, effective program that I take all around the world with me."

On Why He Rides

"I wanted to ride Western in the beginning. Then I saw these incredible jumper riders communicate with their horses – it was if they had invisible magical aids. Man and beast flying over jumps as big as houses! Two beings working in unison as one, before the rider so much as put his leg on the side of the horse to send him forward the horse read his thoughts and reacted as if the two minds melded into one single electro-pulsating brain wave striving to go clear and fast. A big turning point for me was seeing this communication between man and mammal. This is why I ride."

Will's Formulas for Success
  • Platinum Performance® CJ
    Platinum Performance® CJ

    The Equine Wellness & Performance Formula + Complete Joint Support

    Platinum Performance® CJ is the only supplement of its kind, developed in vete...

    Starting at $142.00
  • Platinum Skin & Allergy
    Platinum Skin & Allergy

    Helps Maintain Normal Equine Histamine Levels

    Platinum Skin & Allergy is a unique allergy formula that may support horses experi...

    Starting at $54.00
  • Healthy Weight
    Healthy Weight

    A Healthy Source of Omega-3 Fatty Acids for Equine Weight Management

    Rich in omega-3 fatty acids, Healthy Weight is supportive in many ways including a...

    Starting at $7.50
  • Equine Hoof Support
    Platinum Hoof Support

    Advanced Hoof Support Formula for Horses

    Platinum Hoof Support was designed to support healthy hooves in horses with hoof c...

    Starting at $40.00
  • Bio-Sponge®
    Bio-Sponge®

    Supports Healthy Equine Gastrointestinal Function

    Bio-Sponge® is an equine health supplement designed to help support healthy ga...

    Starting at $29.00
  • Myo-Vet®
    Myo-Vet®

    Muscle Support for Equine Strength and Recovery

    Designed with the equine athlete in mind, Myo-Vet® supports muscle development...

    Starting at $141.00
  • Vitamin E
    Vitamin E

    A Natural Antioxidant for Horses

    Vitamin E works as an antioxidant, helping to enhance cell activity and protects c...

    Starting at $51.00
  • Platinum Electrolyte
    Platinum Electrolyte

    Electrolyte and Trace Mineral Formula for Horses

    An electrolyte and trace mineral supplement designed to support healthy hydration ...

    Starting at $6.50