Advancing the Role of Nutrition in Equine Health for Over 15 Years

Founded in Veterinary Practice

Platinum Performance® was developed at the Alamo Pintado Equine Medical Center in 1996 by Doug Herthel, DVM. Understanding the power of nutrition and recognizing a clinical need, Dr. Herthel developed a formula that would help improve the quality and speed of healing in his patients' bone and soft tissue injuries after orthopedic surgery. Word of Platinum Performance's clinical success began to spread to other referring clinics, then eventually across the country and to horse owners around the world.

Platinum Performance® remains a family business with our roots firmly planted in veterinary medicine. Our seasoned team formulates, develops and tests our products in our own California facility so we can ensure that our clients receive products they can trust every time. Platinum will never take shortcuts with your horse's health.

Looking to the Future

At Platinum things never stop moving. We believe in the power of optimal nutrition and supplementation, and we're constantly moving ahead with new products, new ingredients and new ways to help you and your animals feel and function at your best. As our team and our company grow, we'll do so with the same commitment to our clients and dedication to quality, research and results. You have our word.

Research & Innovation

From the early days of Platinum Performance®, research has been an integral part of the Platinum culture. Dr. Herthel based our foundation formula, Platinum Performance® Equine, on several years of in-practice research that he and his team performed at the Alamo Pintado Equine Medical Center.

As our company developed and our line of formulas grew, several veterinary practices and colleges of veterinary medicine began to perform research studies and feeding trials to document the results of supplementing their patients with Platinum Performance® formulas. To further the scope of our capabilities, we founded the Platinum Performance® Clinical Nutrition Laboratory, a state-of-the-art facility on the grounds of Alamo Pintado Equine Medical Center. Here our research scientists study cutting edge ingredients and innovative theories focused on advancing the role of nutrition and supplementation in equine health.

We're Here for You

Our clients are the most important part of our business, and we're here any time you need us. We encourage you to call a Platinum Advisor at 1-800-553-2400 for help choosing the right supplement program for your horse, or for questions on equine nutrition and supplementation. We look forward to hearing from you!

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