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It All Starts with a Strong Foundation

Choose the Right Equine Nutrition Formula for Your Horse

  • Platinum Performance® Equine Wellness

    Platinum Performance® Equine

    The Equine Wellness & Performance Formula

    Platinum Performance® Equine Wellness is a veterinarian-developed formula, del...

    Starting at $59.00
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  • Platinum Performance® CJ

    Platinum Performance® CJ

    The Equine Wellness & Performance Formula + Complete Joint Support

    Platinum Performance® CJ is the only supplement of its kind, developed in vete...

    Starting at $142.00
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We Believe in Wellness

Total Health Starts Here

Providing a comprehensive equine supplement gives your horse a nutritional foundation that supports the whole body. That means more rides and less worry.

Wellness Formulas

Unmatched Quality — the Platinum Promise

Quality has been at the core of our culture for more than two decades, allowing us to create powerful formulas that help your horse.

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Madeleine L. Platinum Advisor since 2013

Have Questions?

We’re Here to Help

Platinum Advisors are dedicated, experienced horse owners just like you. They'll help you build a custom supplement plan. Call 800-553-2400.

Meet Our Advisors

For Competitive Horses

Supplements for Muscle Health & Recovery

Conditioning an athlete takes a strategic approach. The right supplementation supports muscle recovery and peak performance, improving results for equine athletes.

Performance Formulas

Founded in Medicine

Because we were founded in veterinary medicine, the Platinum Approach starts with real life veterinary cases and clinical research. This is why our clients have been relying on us to keep their horses healthy for nearly 20 years.

Our Heritage